Browsing International College by Issue Date
Now showing items 1-20 of 49
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FACTORS OF WORKERS’ CONTRIBUTIONS AFFECTING ONSOCIAL ENTERPRISE PERFORMANCE
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)The objectives of this research were 1) to study the criteria of the contributions of the social enterprises' workers; 2) to discover the intrinsic and extrinsic factors that affected workers' contributions; 3) to study ... -
Exploring the effects of branding, online factors and motivational factors on online impulse buying of beauty products :An application of Stimulus-Organism- Response model
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)The objectives of this research were 1) to identify the products and brand factors influencing the online impulse buying; 2) to study the products and brand factors affecting the motivational factors; 3) to investigate the ... -
Niche Strategy and Niche Strategic Implementation for small business in the Hospitality Industry: An empirical investigation
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)This thesis studies the implementation of niche marketing strategy in the hospitality industry. A conceptual framework was developed to examine the model of niche strategic implementation, which was validated with the ... -
THE EFFECT OF EMPLOYEE ENGAGEMENT ON ORGANIZATIONAL PERFORMANCE IN MULTINATIONAL COMPANY (MNCS) IN THAILAND
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)This study investigated the phenomenon of employee engagement in multinational companies in Thailand. The aim was to identify the factors that affected employee engagement. There were five objectives set, which investigated ... -
CRITICAL FACTORS OF ONLINE INTERNATIONAL RUNNING EVENT INFLUENCING PARTICIPANTS BEHAVIORS
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)Online running event becomes the new trend emerging around the world after the COVID-19 pandemic. This virtual sport event has changed behaviors of both participants and organizers. Instead of providing the physical running ... -
The Factors of customer who choose credit card or debit card for payment when they are go broad
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 12/7/2019)At present, demand of purchasing goods by using credit cards or debit cards are higher than cash, especially when they are going aboard. Convenience and safety are the main reasons that people use credit cards and debit ... -
MEASURING SERVICE QUALITY OF FOREIGN AND THAI CUSTOMERS TOWARD LUXURIOUS SHOPPING MALLS IN BANGKOK THROUGH SERVQUAL
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 12/7/2019)NATTAPHOL BANGVIROONRAG: MEASURING SERVICE QUALITY OF FOREIGN AND THAI CUSTOMERS TOWARD LUXURIOUS SHOPPING MALLS IN BANGKOK THROUGH SERVQUAL. INDEPENDENT STUDY ADVISOR: ARDIPORN KHEMARANGSAN, Ph.D. 90 pp. At this moment, ... -
The investigation of Shoppers' intention in purchasing online global brand
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 12/7/2019)This study aims to study about “The investigation of shoppers’ intention in purchasing online global brand” In this research, the researcher choose to use qualitative research to evaluate the investigation of shoppers’ ... -
Service provider’s perception of Chinese tourist behavior
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 12/7/2019)The purpose of this study is to approach service provider’s perception of Chinese tourist behavior while increase the number of Chinese tourist travel abroad particularly in Thailand. It is superior to understand ... -
AN EMPIRICAL STUDY OF THE FACTORS INFLUENCING CUSTOMERS’ PURCHASE INTENTION OF DIGITAL CAMERA
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Master's Report(Silpakorn University, 12/7/2019)The aim of this study is to explore marketing mix and characteristics of buyers influencing purchase intention of digital cameras. The study addresses its research objective through an empirical investigation adopting ... -
The Perspectives of Into-Plane Fuelling Staff on Accident Causation and Effective Factor of Accident Reduction : A Case Study of Bangkok Aviation Fuel Services Public Company Limited
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 17/8/2018)As the accident affects the organization’s loss, particularly economic loss, including reputation damage, the organization attempts and seeks the method of accident reduction or prevention. However, the organization is ... -
The Perspective on the Effects of Trade Barriers on Shrimp Exporting Industry
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 17/8/2018)The aim of this study is to investigate on the effects of trade barriers on shrimp exporting from the perspectives of fisheries’ officer and shrimp farmers. The qualitative is introduced to the shrimp exporting sector to ... -
The influence of green corporate identity and green supply chain management on performance of the international business
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 18/6/2021)The objectives of this research were 1) to study green corporate identity, employee’s green personal-social identification, green supply chain management, and green business performance in automobile manufacturing industry ... -
Knowledge Acquisition and Networking in International Trade Show: The Impact on Market Selection and Market Entry Modes
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 2/1/2019)Contemporary research in the field of international business has shown interest in the international activities of small and medium enterprises (SMEs) in emerging economies. The related literatures have been growing in the ... -
SUSTAINABLE LEAN MANUFACTURING AND SUSTAINABLE PERFORMANCE: TOWARD THE CONCEPTUALIZATION, OPERATIONALIZATION, AND EMPIRICAL INVESTIGATION OF MNCS
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 2/7/2021)Nowadays, many studies indicate the attention on the application of lean manufacturing in sustainability. Indeed, the role of lean has played an important role in achieving sustainability outcomes. Specifically, previous ... -
STRATEGIC IMPLEMENTATION: A CASE OF MICE HOTELS IN THAILAND
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 2/7/2021)Maintaining a market share in an increasingly dynamic environment is one of the most challenging tasks for the hotel and hospitality industry. To successfully achieve long-term competitive advantage, Meetings, Incentives, ... -
A Brocade Jacket from Queen Sirikit Museum of Textiles : Creating a Concept of Conservation for a Fragile Three-Dimensional Costume
Collection: Theses (Master's degree) - Cultural Heritage Conservation and Management / วิทยานิพนธ์ - การจัดการและอนุรักษ์ศิลปกรรมType: Thesis(Silpakorn University, 24/11/2023)A Brocade Jacket from Queen Sirikit Museum of Textiles Creating a Concept of Conservation for a Fragile Three-Dimensional Costume A men’s gold brocade jacket from the Queen Sirikit Museum of Textiles (QSMT) collection, ... -
Isan Imaginary Creature (2018) by Thaworn Kwamsawat The conservation of five contemporary mixed-media sculptures from an ensemble of Art Centre Silpakorn University
Collection: Theses (Master's degree) - Cultural Heritage Conservation and Management / วิทยานิพนธ์ - การจัดการและอนุรักษ์ศิลปกรรมType: Thesis(Silpakorn University, 24/11/2023)Isan Imaginary Creatures (2018) By Thaworn Kwamsawat The conservation of five contemporary mixed-media sculptures from an ensemble of Art Centre Silpakorn University This master’s thesis provides an overview of the ... -
SCRATCHING THE SURFACE PROJECT (2017)Investigation and Planning of a Concept for Maintenance of a Street Art Mural by VHILS at the Embassy of Portugal, Bangkok, Thailand
Collection: Theses (Master's degree) - Cultural Heritage Conservation and Management / วิทยานิพนธ์ - การจัดการและอนุรักษ์ศิลปกรรมType: Thesis(Silpakorn University, 24/11/2023)Street art is a contemporary art form that can be found worldwide. However, conserving this art remains a topic of ongoing debate, as it raises important questions about balancing artistic value with the need to protect ... -
Isan Imaginary Creature (2018) by Thaworn Kwamsawat The conservation of five contemporary mixed-media sculptures from an ensemble of Art Centre Silpakorn University
Collection: Theses (Master's degree) - Cultural Heritage Conservation and Management / วิทยานิพนธ์ - การจัดการและอนุรักษ์ศิลปกรรมType: Thesis(Silpakorn University, 24/11/2023)Isan Imaginary Creatures (2018) By Thaworn Kwamsawat The conservation of five contemporary mixed-media sculptures from an ensemble of Art Centre Silpakorn University This master’s thesis provides an overview of the ...