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FACTORS OF WORKERS’ CONTRIBUTIONS AFFECTING ONSOCIAL ENTERPRISE PERFORMANCE
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)The objectives of this research were 1) to study the criteria of the contributions of the social enterprises' workers; 2) to discover the intrinsic and extrinsic factors that affected workers' contributions; 3) to study ... -
Exploring the effects of branding, online factors and motivational factors on online impulse buying of beauty products :An application of Stimulus-Organism- Response model
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)The objectives of this research were 1) to identify the products and brand factors influencing the online impulse buying; 2) to study the products and brand factors affecting the motivational factors; 3) to investigate the ... -
THE EFFECT OF EMPLOYEE ENGAGEMENT ON ORGANIZATIONAL PERFORMANCE IN MULTINATIONAL COMPANY (MNCS) IN THAILAND
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)This study investigated the phenomenon of employee engagement in multinational companies in Thailand. The aim was to identify the factors that affected employee engagement. There were five objectives set, which investigated ... -
Niche Strategy and Niche Strategic Implementation for small business in the Hospitality Industry: An empirical investigation
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)This thesis studies the implementation of niche marketing strategy in the hospitality industry. A conceptual framework was developed to examine the model of niche strategic implementation, which was validated with the ... -
CRITICAL FACTORS OF ONLINE INTERNATIONAL RUNNING EVENT INFLUENCING PARTICIPANTS BEHAVIORS
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)Online running event becomes the new trend emerging around the world after the COVID-19 pandemic. This virtual sport event has changed behaviors of both participants and organizers. Instead of providing the physical running ...