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MARKETING STRATEGY TO EXPAND THE AUDIENCE : A CASE STUDY OF PRO MUSICA BAND
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กลยุทธ์การตลาดเพื่อขยายกลุ่มผู้ฟังกรณีศึกษาวงดนตรีโปรมูสิกา
The objective of this research is to study audience's behavior and their needs against the classical music concert in Bangkok. In order to utilize the results from this study to analyze critical problems and set effective ...


