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The Shift from Owning to Sharing – how SMEs advance their business model in the B2B sharing economy
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The Shift from Owning to Sharing – how SMEs advance their business model in the B2B sharing economy
The sharing economy has witnessed tremendous growth, with much focus on sharing transactions between consumers. However, the potentials of sharing between businesses have been poorly researched so far. While some rationales ...
UNIVERSITY BRAND DEVELOPMENT MODEL AND BRAND COMMUNICATION STRATEGY TO CREATE A COMPETITIVE ADVANTAGE OF SILPAKORN UNIVERSITY, THAILAND
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รูปแบบการพัฒนาตราสินค้าและกลยุทธ์การสื่อสารตราสินค้ามหาวิทยาลัยเพื่อสร้างความได้เปรียบทางการแข่งขันของมหาวิทยาลัยศิลปากร ประเทศไทย
In the competitive Thai higher education sector, Silpakorn University faces a strategic challenge in reconciling its historical identity as a premier 'art school' with its modern reality as a comprehensive, multi-disciplinary ...