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Defining technopreneurs' commercialization research process in the emerging Thai economy: research for constructing grounded theory
This research aimed to 1) define sources of meaning in technopreneurs’ commercialization research process, 2) establish the common features of technopreneurs’ commercialization research process, and 3) construct a grounded ...
Consumer's personality traits and knowledge-sharing behavior on shoppertainment platforms: The mediating role of subjective well-being and trust
Objectives: This research analyzed the direct and indirect influences of consumer personality on knowledge-sharing behavior through shoppertainment platforms using subjective well-being and trust as mediators. Methods/Analysis: ...