RSS 1.0Tourism, Hotel and Event Management
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Creative Food Innovations with Cannabis-containing FoodCreating an Improved Consumer Experience Towards Enhancing Business Opportunities for Restaurant Operators in Boutique Hotels
Collection: Theses (Master's degree) - Tourism Management / วิทยานิพนธ์ – การจัดการการท่องเที่ยว โรงแรม และอีเวนต์Type: Thesis(Silpakorn University, 22/11/2024)This research aimed (1) to investigate the current state of creative food innovation to create consumer experiences and generate business opportunities for restaurant operators within boutique hotels with cannabis-infused ... -
The Influence of Multisensory Experiences on Perceived Value and Visitor Engagement in Electrical Appliance Trade Exhibitions
Collection: Theses (Ph.D) - Tourism Management / ดุษฎีนิพนธ์ – การจัดการการท่องเที่ยว โรงแรม และอีเวนต์Type: Thesis(Silpakorn University, 28/11/2025)This research aims to examine the effects of multisensory stimuli—specifically visual, auditory, olfactory, tactile, and gustatory experiences—on perceived value and participant engagement in electrical appliance trade ... -
Developing the Thai Herbal Tourism Model in Prachinburi Province toward High-Quality Tourism Destination.
Collection: Theses (Master's degree) - Tourism Management / วิทยานิพนธ์ – การจัดการการท่องเที่ยว โรงแรม และอีเวนต์Type: Thesis(Silpakorn University, 28/11/2025)This study aimed to identify the characteristics of Thai herbal tourism in Prachinburi Province, analyze the confirmatory components and perceived value associated with these characteristics, and propose development ... -
HYGIENE SAFETY MANAGEMENT STANDARDS OF MARATHON EVENTS IN THAILAND
Collection: Theses (Master's degree) - Tourism Management / วิทยานิพนธ์ – การจัดการการท่องเที่ยว โรงแรม และอีเวนต์Type: Thesis(Silpakorn University, 4/7/2025)This research aimed to: 1) examine the health and safety management standards for marathon events in Thailand; 2) investigate the relationship between health and safety management standards and their effects on trust and ... -
Enhancing The Model of Agri-tainment
Collection: Theses (Master's degree) - Tourism Management / วิทยานิพนธ์ – การจัดการการท่องเที่ยว โรงแรม และอีเวนต์Type: Thesis(Silpakorn University, 28/11/2025)Agri-tainment tourism has become a new alternative that is worth studying and is consistent with new tourism behaviors. In other words, “agri-tourism” refers to activities organized by farmers. The related concept is ...