This Article aimed to study (1) the marketing mix 4Es that influences participation in the Phra Pradaeng Songkran Festival 2) the service quality that influences participation in the Phra Pradaeng Songkran Festival. The ...

The objectives of this research were to: 1) study the perception of the service marketing mix elements on the visit to the Pet Expo, 2) study satisfaction, intention to recommend, and intention to revisit the Pet Expo, 3) ...

The railway tourism in Thailand has been operational under the management of the State Railway of Thailand since 1977. It involves utilizing passenger trains that venture off the conventional routes. Recently, a tourism ...

This research aims to achieve the following objectives: 1) To investigate the current situation of low-carbon tourism in Thailand and to explore the constraints of low-carbon tourism development in Thailand from the supply ...