The purposes of this study were 1) to explore the situation of MICE City’s marketing in the Northeastern Region of Thailand, 2) to develop the MICE City’s marketing model toward the success of driving MICE City’s strategy ...

The research was aimed to (1) investigate and analyze current situations and a post COVID-19 trend in the MICE industry in Thailand, (2) evaluate resource of the MICE industry, readiness and potential, and competitive ...

Exhibition industry plays an important role in driving country’s economy.  Geo-cloning exhibition model is the key strategy to stimulate the distribution of income to regional economy. This research aims to 1) study current ...

The purposes of this research are to study trends in health services provided by homestay businesses in Thailand in order to analyze confirmatory factors regarding the effectiveness of health services in the homestay ...

The purposes of this research were 1) to study the behavior and marketing mix of consumers of Healthy Chinese Pastry in MICE City, Thailand, 2) to design Healthy Chinese Pastry for event snacks, and 3) to provide a guideline. ...

This research aims to 1) study the trends of themed hotel for family tourism 2) examine confirmatory factor analysis of strategic management of themed hotel for family tourism 3) present the development guideline of corporate ...

The study of "Human Resources Competency Standard Elements of Concert Business." aimed to 1) evaluate the human resources competency standard elements 2) compare the differences in opinion levels of public and private ...

The objectives of this research are 1) to study capabilities needed for organizers to create own exhibitions, 2) to test relationships of capabilities needed to create own exhibitions over outcomes and advantages for ...

The purpose of this research was to study a creative tourism model in the old town along the Phetchaburi River. to accommodate elderly tourists and presents a creative tourism route in the old town community along the ...

The objectives of this research were 1) To analyze the context and situation of entrepreneur small lodging business in the area of Pranburi districts, Prachuap Khiri Khan province and 2) The development of small lodging ...