The research was aimed to (1) investigate and analyze current situations and a post COVID-19 trend in the MICE industry in Thailand, (2) evaluate resource of the MICE industry, readiness and potential, and competitive ...

The objectives of this research were 1) To analyze the context and situation of entrepreneur small lodging business in the area of Pranburi districts, Prachuap Khiri Khan province and 2) The development of small lodging ...

The purpose of this research was to study the marketing mix that influenced the decision to use the seminar room service of a 4-star hotel in Bangkok after the epidemic of the COVID-19 virus.  The sample group was 400 ...

The objectives of this study are: 1) to investigate the factors influencing the decision to use healthy Chinese banquet services, 2) create guidelines for the development of healthy menu options specifically for Chinese ...

This research aims to: (1) study the operations, approaches, methods, challenges, and obstacles of organizing business events at 5-star hotels accredited with Thailand Sustainable Event Management Standard (TSEMS), (2) ...

This research aimed to study 1) the model for developing business continuity and innovation in the restaurant business, 2) a confirmatory factor analysis of the model for developing business continuity and innovation in ...

This research aims 1) to analyze  the situations of creative innovation and brand experience factors that affect customer loyalty in the poshtel business, 2) to analyze the confirmatory factor analysis of poshtel brand ...