Nowadays, many studies indicate the attention on the application of lean manufacturing in sustainability. Indeed, the role of lean has played an important role in achieving sustainability outcomes. Specifically, previous ...

The objectives of this research were 1) to study green corporate identity, employee’s green personal-social identification, green supply chain management, and green business performance in automobile manufacturing industry ...

Maintaining a market share in an increasingly dynamic environment is one of the most challenging tasks for the hotel and hospitality industry. To successfully achieve long-term competitive advantage, Meetings, Incentives, ...

This thesis investigates the relationship of destination competitiveness and tourist experience in the destination advocacy building process. A conceptual framework was developed to examine the model relationships, which ...

  The objectives of this research were 1) to study the criteria of the contributions of the social enterprises' workers; 2) to discover the intrinsic and extrinsic factors that affected workers' contributions; 3) to study ...

The objectives of this research were 1) to identify the products and brand factors influencing the online impulse buying; 2) to study the products and brand factors affecting the motivational factors; 3) to investigate the ...

This thesis studies the implementation of niche marketing strategy in the hospitality industry. A conceptual framework was developed to examine the model of niche strategic implementation, which was validated with the ...

This study investigated the phenomenon of employee engagement in multinational companies in Thailand. The aim was to identify the factors that affected employee engagement. There were five objectives set, which investigated ...

Online running event becomes the new trend emerging around the world after the COVID-19 pandemic. This virtual sport event has changed behaviors of both participants and organizers. Instead of providing the physical running ...

The paper proposes a model explaining the link between organization context in subsidiaries of automobile MNCs and innovative knowledge transfer in roles of multinational corporations in Thailand that can make a strategic ...