Browsing Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศ by Title
Now showing items 1-13 of 13
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An Application and Extension of the Theory of Planned Behavior to the financial behavior: Evidence from Thai and international workers
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 26/11/2021)The objectives of this research were 1) to investigate financial-oriented attitude, subjective norm, perceived behavior control, risk-oriented factor, saving plan intention, and saving behavior on retirement financial ... -
CRITICAL FACTORS OF ONLINE INTERNATIONAL RUNNING EVENT INFLUENCING PARTICIPANTS BEHAVIORS
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)Online running event becomes the new trend emerging around the world after the COVID-19 pandemic. This virtual sport event has changed behaviors of both participants and organizers. Instead of providing the physical running ... -
THE EFFECT OF EMPLOYEE ENGAGEMENT ON ORGANIZATIONAL PERFORMANCE IN MULTINATIONAL COMPANY (MNCS) IN THAILAND
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)This study investigated the phenomenon of employee engagement in multinational companies in Thailand. The aim was to identify the factors that affected employee engagement. There were five objectives set, which investigated ... -
An Examination of Destination Competitiveness and Tourist Experience from the International Tourists' Perspective: The Implications for International Tourist Advocacy towards the Destination
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 29/11/2019)This thesis investigates the relationship of destination competitiveness and tourist experience in the destination advocacy building process. A conceptual framework was developed to examine the model relationships, which ... -
Exploring the effects of branding, online factors and motivational factors on online impulse buying of beauty products :An application of Stimulus-Organism- Response model
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)The objectives of this research were 1) to identify the products and brand factors influencing the online impulse buying; 2) to study the products and brand factors affecting the motivational factors; 3) to investigate the ... -
Export Competitiveness of Luxury Products: An Empirical Investigation
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 26/11/2021)The first objective of this study is to investigate the luxury export strategies that affect the export competitiveness of luxury products. The second objective is to develop measurement scales for luxury export competitiveness ... -
FACTORS OF WORKERS’ CONTRIBUTIONS AFFECTING ONSOCIAL ENTERPRISE PERFORMANCE
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)The objectives of this research were 1) to study the criteria of the contributions of the social enterprises' workers; 2) to discover the intrinsic and extrinsic factors that affected workers' contributions; 3) to study ... -
The influence of green corporate identity and green supply chain management on performance of the international business
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 18/6/2021)The objectives of this research were 1) to study green corporate identity, employee’s green personal-social identification, green supply chain management, and green business performance in automobile manufacturing industry ... -
The Influence of Organizational factors on Innovative Knowledge Implication for MNCs Automobile in Thailand
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 25/11/2022)The paper proposes a model explaining the link between organization context in subsidiaries of automobile MNCs and innovative knowledge transfer in roles of multinational corporations in Thailand that can make a strategic ... -
Knowledge Acquisition and Networking in International Trade Show: The Impact on Market Selection and Market Entry Modes
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 2/1/2019)Contemporary research in the field of international business has shown interest in the international activities of small and medium enterprises (SMEs) in emerging economies. The related literatures have been growing in the ... -
Niche Strategy and Niche Strategic Implementation for small business in the Hospitality Industry: An empirical investigation
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)This thesis studies the implementation of niche marketing strategy in the hospitality industry. A conceptual framework was developed to examine the model of niche strategic implementation, which was validated with the ... -
STRATEGIC IMPLEMENTATION: A CASE OF MICE HOTELS IN THAILAND
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 2/7/2021)Maintaining a market share in an increasingly dynamic environment is one of the most challenging tasks for the hotel and hospitality industry. To successfully achieve long-term competitive advantage, Meetings, Incentives, ... -
SUSTAINABLE LEAN MANUFACTURING AND SUSTAINABLE PERFORMANCE: TOWARD THE CONCEPTUALIZATION, OPERATIONALIZATION, AND EMPIRICAL INVESTIGATION OF MNCS
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 2/7/2021)Nowadays, many studies indicate the attention on the application of lean manufacturing in sustainability. Indeed, the role of lean has played an important role in achieving sustainability outcomes. Specifically, previous ...