Browsing Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศ by Title
Now showing items 1-14 of 14
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THE CRITICAL FACTOR THAT IMPACTS CHINESE TOURISTS DECISION MAKING TO CHOOSE BANGKOK AS THEIR DESTINATION
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(มหาวิทยาลัยศิลปากร, 2559-07-28)The purpose of this research were 1) This research focuses on the factors that impact Chinese tourists’ decision-making in selecting Bangkok as their destination. This research focuses on seven factors that impact their ... -
AN EMPIRICAL STUDY OF THE FACTORS INFLUENCING CUSTOMERS’ PURCHASE INTENTION OF DIGITAL CAMERA
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Master's Report(Silpakorn University, 12/7/2019)The aim of this study is to explore marketing mix and characteristics of buyers influencing purchase intention of digital cameras. The study addresses its research objective through an empirical investigation adopting ... -
FACTORS AFFECTING SRI LANKAN TOURISTS IN THAILAND: BUDDHISM, HISTORIC SIGHTSEEING, AND SHOPPING
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(มหาวิทยาลัยศิลปากร, 2559-01-08)Thailand as a country with its cultural resources and natural beauty alone with very friendly authority has promoted tourism and therefore every year, there are many tourists coming to visit Thailand from all around the ... -
The Factors of customer who choose credit card or debit card for payment when they are go broad
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 12/7/2019)At present, demand of purchasing goods by using credit cards or debit cards are higher than cash, especially when they are going aboard. Convenience and safety are the main reasons that people use credit cards and debit ... -
IMPACT OF FOREIGN WORKFORCE BASED ON PERCEPTION OF SMES BUSINESS IN THAILAND
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 2560-01-09)The purposes of this research were 1) Investigate the impact of foreign workforce that SMEs business might face when hire foreign workforce 2) Identify solutions for solving the impacts by SMEs business. The research ... -
INVESTIGATE IMPORTANT FACTORS AND TRADE BARRIERS INFLUENCE PURCHASING DECISION OF IMPORTERS IN THAILAND ON BUYING STEEL INDUSTRIAL PRODUCTS FROM CHINA
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(มหาวิทยาลัยศิลปากร, 2559-07-14)The purposes of this research were investigate the important factors and trade barriers that influence the purchasing decisions of importers in Thailand when buying steel industrial products from China. The qualitative ... -
The investigation of Shoppers' intention in purchasing online global brand
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 12/7/2019)This study aims to study about “The investigation of shoppers’ intention in purchasing online global brand” In this research, the researcher choose to use qualitative research to evaluate the investigation of shoppers’ ... -
MEASURING SERVICE QUALITY OF FOREIGN AND THAI CUSTOMERS TOWARD LUXURIOUS SHOPPING MALLS IN BANGKOK THROUGH SERVQUAL
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 12/7/2019)NATTAPHOL BANGVIROONRAG: MEASURING SERVICE QUALITY OF FOREIGN AND THAI CUSTOMERS TOWARD LUXURIOUS SHOPPING MALLS IN BANGKOK THROUGH SERVQUAL. INDEPENDENT STUDY ADVISOR: ARDIPORN KHEMARANGSAN, Ph.D. 90 pp. At this moment, ... -
The Perspective on the Effects of Trade Barriers on Shrimp Exporting Industry
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 17/8/2018)The aim of this study is to investigate on the effects of trade barriers on shrimp exporting from the perspectives of fisheries’ officer and shrimp farmers. The qualitative is introduced to the shrimp exporting sector to ... -
The Perspectives of Into-Plane Fuelling Staff on Accident Causation and Effective Factor of Accident Reduction : A Case Study of Bangkok Aviation Fuel Services Public Company Limited
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 17/8/2018)As the accident affects the organization’s loss, particularly economic loss, including reputation damage, the organization attempts and seeks the method of accident reduction or prevention. However, the organization is ... -
READINESS OF BUSINESS EXPANSION OF SOFTWARE DEVELOPMENT SMES IN THAILAND TOWARD THE ASEAN ECONOMIC COMMUNITY (AEC)
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(มหาวิทยาลัยศิลปากร, 2559-07-14)This paper reviews the literature on the readiness for business expansion and the key factors which indicate the readiness of Software Development SMEs in Thailand for business expansion in the ASEAN Economic Community ... -
Service provider’s perception of Chinese tourist behavior
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 12/7/2019)The purpose of this study is to approach service provider’s perception of Chinese tourist behavior while increase the number of Chinese tourist travel abroad particularly in Thailand. It is superior to understand ... -
THE STUDY OF THAILAND’S COSMETIC SURGERY MARKET AND ATTITUDES OF SURGEONS AND FOREIGN PATIENTS TOWARDS COSMETIC SURGERY IN THAILAND
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(มหาวิทยาลัยศิลปากร, 2559-07-29)Medical tourism in Thailand is a potentially valuable market, promoted and developed for national advantages. Today, Thai medical services, particularly cosmetic surgery gains foreigners’ reputation, and acquires ... -
A STUDY ON BARRIERS OF CROSS-CULTURAL COMMUNICATION: A CASE OF MULTINATIONAL COMPANY
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 2560-01-10)International business brings a number of benefits to a country. Nevertheless, different nationalities, languages and non-verbal languages may cause problems for cross-cultural teams working in a multinational company. ...