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The Influence of Organizational factors on Innovative Knowledge Implication for MNCs Automobile in Thailand
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 25/11/2022)The paper proposes a model explaining the link between organization context in subsidiaries of automobile MNCs and innovative knowledge transfer in roles of multinational corporations in Thailand that can make a strategic ... -
FACTORS OF WORKERS’ CONTRIBUTIONS AFFECTING ONSOCIAL ENTERPRISE PERFORMANCE
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)The objectives of this research were 1) to study the criteria of the contributions of the social enterprises' workers; 2) to discover the intrinsic and extrinsic factors that affected workers' contributions; 3) to study ... -
Exploring the effects of branding, online factors and motivational factors on online impulse buying of beauty products :An application of Stimulus-Organism- Response model
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)The objectives of this research were 1) to identify the products and brand factors influencing the online impulse buying; 2) to study the products and brand factors affecting the motivational factors; 3) to investigate the ... -
THE EFFECT OF EMPLOYEE ENGAGEMENT ON ORGANIZATIONAL PERFORMANCE IN MULTINATIONAL COMPANY (MNCS) IN THAILAND
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)This study investigated the phenomenon of employee engagement in multinational companies in Thailand. The aim was to identify the factors that affected employee engagement. There were five objectives set, which investigated ... -
Niche Strategy and Niche Strategic Implementation for small business in the Hospitality Industry: An empirical investigation
Collection: Theses (Ph.D) - International Business / ดุษฎีนิพนธ์ – ธุรกิจระหว่างประเทศType: Thesis(Silpakorn University, 1/7/2022)This thesis studies the implementation of niche marketing strategy in the hospitality industry. A conceptual framework was developed to examine the model of niche strategic implementation, which was validated with the ...