Faculty of Management Science
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Consumer's personality traits and knowledge-sharing behavior on shoppertainment platforms: The mediating role of subjective well-being and trust
Collection: Article - OMS / บทความทางวิชาการ - สำนักงานคณะ วจก.Type: Article(HighTech and Innovation Journal, 2023)Objectives: This research analyzed the direct and indirect influences of consumer personality on knowledge-sharing behavior through shoppertainment platforms using subjective well-being and trust as mediators. Methods/Analysis: ... -
Defining technopreneurs' commercialization research process in the emerging Thai economy: research for constructing grounded theory
Collection: Article - OMS / บทความทางวิชาการ - สำนักงานคณะ วจก.Type: Article(TEM Journal, 2023)This research aimed to 1) define sources of meaning in technopreneurs’ commercialization research process, 2) establish the common features of technopreneurs’ commercialization research process, and 3) construct a grounded ... -
Thai University students' self-regulated learning in an online learning environment
Collection: Article - OMS / บทความทางวิชาการ - สำนักงานคณะ วจก.Type: Article(The Southeast Asian Journal of English Language Studies, 2023)Language learners’ achievement is influenced by a variety of psychological factors, including attention, selfconfidence, and motivation. In addition to the list, self-regulated learning (SRL) is another essential psychological ... -
CLIL implemented and scaffolded in an EFL higher education context: engineering research methodology course.
Collection: Article - OMS / บทความทางวิชาการ - สำนักงานคณะ วจก.Type: Article(Indonesian journal of applied linguistics, 2022)Peer-led team learning (PLTL) has become common in ESL classrooms across Ethiopia. This study explores factors affecting PLTL in students' verbal participation in English as a Foreign Language (EFL). A descriptive survey ... -
Enhancing Thai elementary students' English and maintaining Thainess using localized materials: two putative confronting forces.
Collection: Article - OMS / บทความทางวิชาการ - สำนักงานคณะ วจก.Type: Article(Studies in English Language and Education, 2021)In Thailand, concerns over the imperative need to improve its citizens’ English proficiency and the unsatisfactory English learning outcomes have long been present. In addition, ongoing globalization has raised another ...