Browsing Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ by Title
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5A Marketing Strategy and Customers Decision to Buy Organic Goods
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)This study aimed to compare demographic factors of customers with their decision to buy organic products and examine relationships between 5A marketing strategy and customer decision to buy organic products. Data was ... -
Analysis of Welfare Requirement Realted to Life Planning Behavior of Krungthai Bank Employees in the Western Region
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)The objectives of this research were to: 1. To study the welfare needs of Krung Thai Bank employees in the western region. 2. Study life planning behavior of Krung Thai Bank employees in the western region. 3.To study the ... -
ANTECEDENTS AND CONSEQUENCE OF BANGKOK BANK EMPLOYEE INNOVATIVE BEHAVIOR IN NAKORN PATHOM
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)The purpose of this study was to investigate the causes and effects of the innovative behaviors of Bangkok Bank’s employees in Nakhon Pathom province. The samples are Bangkok Bank’s employees in Nakhon Pathom province by ... -
The Antecedents and Consequence of Emotional Exhaustion of Hospital Pharmacists in Central Region
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 18/6/2021)Pharmacist is one of service provider with patients in the field of dispensing and recommending how to use the drug, which is considered to play an important role in the medical treatment. The objective of this study was ... -
The Antecedents and Consequence of Goal Commitment of Provincial Electricity Authority (Central Area) Employees
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)This study aims to investigate 1) the level of job autonomy, training, self-efficacy, goal commitment, and job performance and 2) the impact of job autonomy, training, self-efficacy on goal commitment and subsequently ... -
The Antecedents and Consequences of Work Life Balance of Information Technology Generation Y Employees in Private Company in Bangkok
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 4/7/2023)The objectives of this research is to study the casual factors and outcomes of the work- life balance of the Generation Y Information technology employees of a private company in Bangkok. The objectives of this study are 1) ... -
ANTECEDENTS AND CONSEQUENCES OF GOVERNMENT SAVING BANK EMPLOYEE INNOVATIVE BEHAVIOR IN REGION 5
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)This study aims to study 1) the level of employees of the Government Savings Bank Region 5 about the work environment, knowledge sharing, work Motivation, employee innovative behavior,task performance and organizational ... -
The association between business preparation of SMEs and business ecosystem that related to the startup firm in Thailand
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)This research aimed to study 1) Business characteristics that affected to Being startup business in Thailand, 2) Business preparation of SMEs and Business ecosystem that related with Being startup business in Thailand. The ... -
ATTITUDE AND WORTHINESS FACTORS RELATED TO LIFE INSURANCE OF KASIKORNBANK'S CUSTOMERS
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)This Research were aimed 1) to study personal characteristics of KasikornBank’s life insurance customers affecting decision-making process for life insurance. 2) to study the relationship between attitudes and decision-making ... -
Automobile Buying Behavior of Consumers in Nakhon Pathom
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)The purpose of this study were to examine Automobile Buying Behavior of Consumers in Nakhon Pathom Province. The sample Consumers consisted of 400 in Nakhon Pathom Province used survey process and the questionnaire for ... -
BABY BOOMERS AND THEIR SHOPPING BEHAVIORS: THE DECISION PROCESS TO PURCHASE ALL PRODUCT THROUGH SOCIAL MEDIA
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)The purpose of this research was study for 1.Decision making behavior of buying products though online social networks of baby boomers aged by demographic factors. 2.Marketting mix factors influencing the purchasing decision ... -
Bangkok Hoteliers Preparation to Technological Change (AI)
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 18/6/2021)This study aimed to examine Bangkok Hoteliers’ preparation, awareness and acceptance to technological change (AI). Data was collected using questionnaire with 402 hoteliers who works in all levels of a standard 3 to 5 stars ... -
Behavior and Motivation Affecting A Decision Making in Traveling and Choosing Accommodation of Big Bike Users in Amphur Hua Hin, Prachuapkhirikhan Province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)This research was aimed to study big-bike traveler behavior in Amphur Hua Hin, Prachuap Khiri Khan Province, and to study motivation factors of their travel and stay in Amphur Hua Hin, Prachuap Khiri Khan Province using ... -
BEHAVIOR AND PERCEPTION CHOOSING TO CHOOSING TO USE OF DIGITAL BANKING OF KASIKORNBANK PUBLIC COMPANY LIMITED USERS IN NAKORNPATHOM
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 2/7/2021)This research aimed to study the relationship of consumer behavior and perceptions that factors affecting the decision to use the digital banking service of Kasikorn Bank in the district of Nakhon Pathom, Nakhon Pathom ... -
Behavior of Thai Tourists in Cultural Tourism Chachoengsao Province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 2/7/2021)The purposes of this research were to study tourist behavior in cultural tourism and study relationship between marketing mix factor and tourism incentives with tourist behavior in cultural tourism in chachoengsao province ... -
Brand image building, brand experience and perceived quality by QR code on label of automotive lubricants influencing brand trust and brand loyalty
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 4/7/2023)This Article aimed to study (1) to study the relationship level of Brand image, Brand experience, and Perceived quality by the QR code on Automotive lubricant that influencing Brand trust and Brand loyalty (2) To verify ... -
BRAND RECOGNITION OF PRODUCT PLACEMENT IN KOREAN DRAMA “BUSINESS PROPOSAL”
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 4/7/2023)This study aims to study (1) the level of celebrity credibility, visual placement, plot connection, attitude toward advertise and brand recognition (2) the influence of celebrity credibility and plot connection on attitude ... -
Business model and marketing strategies of retail shop in areas where migrant workers living. Case study: The minimart at Takhram En, Thamaka, Kanchanaburi
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)The objectives of this study were three fold; 1) to study business model of retail shop in areas where migrant workers living, case study: The minimart at Takhram En, Tha Maka, Kanchanaburi; 2) to study marketing strategies ... -
Buying behavior of customers in Ratchaburi
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)Research Buying behavior of customers in Ratchaburi purpose To study shopping behavior of customers in Ratchaburi province. To study the relationship of customer purchase behavior with demographic characteristics. To study ... -
The Canonical Correlation Analysis Between Marketing Mix and Decision Factors to choosing ShopUp website service of Netdesign Host Company Limited
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/6/2020)This research aims to study 1) the level of marketing mix , attitude and website quality in choosing ShopUp website service of NetDesign Host company limited 2) Correlation between marketing mix , attitude and website ...