Browsing Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ by Issue Date
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Efficiency of Marketing Communication and Environment Factors affecting the Purchase Demands of Insured and Modern Life insurance
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)The objectives of research were to 1) Study demographic differences affecting the purchase demands of insured 2) To study efficiency of marketing communication affecting the purchase demands of insured 3) To environment ... -
Factors affecting decision making to use KTC credit cardand credit card type that consumer's preferencein Nakhon Pathom province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)The objectives of research were to 1) study demographic differences affecting decision making 2) to study marketing mix factors affecting decision making 3) to study attitude factors affecting decision making and 4) to ... -
Time Series Forecasting For Determining Economic Order Quantity Of Silicon Rubber Manufacturer
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)The objectives of this research were to study the pattern of time series forecasting of consumption type inventory, and to propose guidelines inventory management with economic order quantity and safety stock. The research ... -
The characteristecs of Power Influencers toward Purchasing Decision of Customers in Thailand Cafes
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)The research aims to 1) examine the level of perception of Power Influencers’ characteristics and their influence in consumers’ decisions in using cafés in Thailand 2) study the characteristics of Power Influencers that ... -
FACTORS AFFECTING THE PURCHASE TO DECISION THE KRUNGTHAI AXA LIFEINSURANCE FOR KRUNGTHAI BANK CUSTORMER,NAKHON PATHOM PROVINCE
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)This research is a quantitative research. Its purpose is 1. to study the purchase to decision the Krungthai Axa Life insurance for Krungthai bank customer, Nakhon Pathom province. 2. to study the marketing mix in purchase ... -
Effect of employee perception of transformational leadership, total quality management and knowledge sharing towards organizational effectiveness of a electronic components manufacturing company in Pathum Thani province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)This study aims to study (1) the level of transformational leadership, knowledge sharing, training, total quality management and effectiveness of organization (2) the influence of transformational leadership on the ... -
Financial knowledge financial motivation and financial attitude affecting to financial behavior and saving pattern and investment pattern in the situation Covid-19 crisis case study : exclusive customers of bank B plc., district NakhonPathom1
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)This Article aimed to study (1) To study the financial knowledge affecting to financial behavior of exclusive customers on the Situation Covid-19 crisis (2) To study the financial motivation affecting to financial behavior ... -
Factors Influencing Thai Tourists' Decision-Making Process For Outbound Packages
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)The purpose of this present study was to study the Factors Influencing Thai Tourists' Decision-Making Process for Outbound Packages. This quantitative research using the questionnaire as a tool by collecting data ... -
FACTORS INFLUENCING ENVIRONMENTAL CONSERVATION BEHAVIOROF EMPLOYEES IN AN ELECTRONIC COMPONENTMANUFACTURING COMPANY
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)This Research aimed to (1) level of problem awareness, awareness of consequences, ascription of responsibility, personal norm pro-environmental behavior, and pro-environmental behavior (2) influence of problem awareness, ... -
The Influence of Brand Equity and Trust on Behavior Intention of Green Consumer
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)This research aims to study 1) brand equity, trust, word of mouth, intentional repeat purchasing and willingness to pay for environmentally friendly products. 2) influence of brand equity on trust in environmentally friendly ... -
INFLUENCE OF EMPLOYEE VALUE PROPOSITION ON EMPLOYEES’ JOB SATISFACTION AND EMPLOYEE ENGAGEMENT: A CASE STUDY OF HOSPITAL MEDICAL PERSONNEL UNDER THE DEPARTMENT OF MENTAL HEALTH
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)Many organizations prioritize delivering employee value propositionas a strategy for attracting and retaining talent and gaining a competitive advantage. The objectives of this research were to study: 1) the perceived value ... -
THE EFFECT OF WORKLOAD ON JOB SATISFFACTION OF FINANCIAL DIVISION EMPLOYEES, KANCHANABURI PROVINCIAL LOCAL ADMINISTRATIVE ORGANIZATION
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)This research aims to study 1) to study the level of Workload, Work engagement, Job burnout, and Job satisfaction, 2) to study the effect of Workload, Work engagement, and Job burnout on Job satisfaction and 3) to study ... -
Re-purchase Decision of Consumers: Case study of Toyota NakhonPathom’s Toyota Dealer Co., Ltd.’s Customers
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)This research carried out to study Re-purchase Decision of Consumers: Case study of Toyota NakhonPathom’s Toyota Dealer Co., Ltd.’s Customers. Was using a qualitative research approach. and using in-depth interviews to ... -
CASUAL RELATIONSHIP MODEL OF FACTORS AFFECTING THE REPURCHASE OF CAR HIRE PURCHASE SERVICE OF THE CUSTOMERS AT ASIA SERMKIJ LEASING PUBLIC COMPANY LIMITED
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)This study aims to study (1) the level of Service Marketing Mix, Psychological Factors, Service Quality, Decision to Use Car Hire Purchase, Repurchase (2) the influence of Service Marketing Mix, Psychological Factors, ... -
Factors effecting the purchase of customer's decision in orderto buy used car at used car market: Taling Chan, Bangkok.
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)This is a quantitative research. The objectives of this study were: 1. To study the purchase decision processes of customers who made a purchase from a used car center in Taling Chan district, Bangkok. 2. To study the ... -
Motivation And Employee’s Royalty Affecting to Employee ISmall Organization Case Study: Zhongfu (Bangkok) Company Limited
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)This research is qualitative research. The objective is to study employee motivation, employee loyalty towards the organization, problems and obstacles that make employees lack motivation to work by using in-depth interviews, ... -
Factors Influencing the Loyalty of Online Clothing Customer in Bangkok and Metropolitan Region
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)The objective of this study is (1) The level of perceived value, attitude, satisfaction and online clothing customer’s loyalty (2) Perceived value and attitude had a direct influence on satisfaction (3) Satisfaction had ... -
FACTORS AFFECTING INNOVATIVE CREATIVE BEHAVIOR OF REAL ESTATE COMPANY EMPLOYEES: CASE STUDY OF A REAL ESTATE COMPANY IN BANGKOK
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)Innovation work behavior is one of the factors that many organizations are interested in. This study aimed to analyze the relationship between perceived organizational support and the perceived of fair compensation affecting ... -
THE EFFECT TO WORK-FAMILY CONFLICT EMOTIONAL EXHAUSTION AFFECTING TURNOVER INTENTION AMONG BANK EMPLOYEES CASE STUDY : A BANK IN BANGKOK
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)The objectives of this research was (1) to evaluate level of work-family conflict, emotional exhaustion and turnover intention (2) to study the influence of work-family conflict side of work interference with ... -
Corporate commitment and creative behavior of personnel in private colleges in Thonburi area
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)The objectives of this research were 1. To study the level of corporate commitment and creative behavior of personnel. 2. To study personal factors affecting organizational commitment of personnel. 3. To study ...