RSS 1.0Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
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Factors Affecting The Repurchase intentions Of Meat Retailers In Udon Thani's Fresh Market
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 28/6/2024)The objectives of the study are to study (1) the level of opinions small traders meat products in the fresh market area of Udon Thani province towards sales promotion, brand experience, brand awareness, and customer ... -
The Mediating Role of Work Meaningfulness on the Relationship between Job Characteristics and Intention to Stay of the Employees of Pneumax Company Limited
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 28/6/2024)The purpose of this study was to study the influence of perceptions of work meaningfulness on the relationship between skill variety, task significance, and job autonomy with intentions to stay of the employees of Pneumax ... -
Work motivation affecting Job satisfaction and Job performance effectiveness of employee of Provincial Waterworks Authority region 3 : The moderating role of Soft skills
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 28/6/2024)The objectives of this research were to 1) Study the level of job performance, job satisfaction, work motivation and soft skills of employees of the Provincial Waterworks Authority Region 3 and affiliated branches. 2) Study ... -
The influence of electronic word-of-mouth on brand awareness perceived quality and intention to purchase cosmetic products of customers in Bangkok
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 28/6/2024)The objective of this study is (1) The level of electronic word-of-mouth, brand awareness, perceived quality and purchase cosmetic product (2) electronic word-of-mouth had a direct influence on brand awareness, purchase ... -
Social Media Tourism Influencers: The Impact of Credibility on Attitudes and Behavioral Intentions
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 28/6/2024)This study aims to (1) study the level of opinions regarding influencers' credibility in four areas: expertise (ET), attractiveness (AT), trust (TT), and similarity (SL), an attitude of the audience towards the influencer ...