RSS 1.0Business Administration
Browse by
Collections in this community
Recent Submissions
-
Factors Affecting The Repurchase intentions Of Meat Retailers In Udon Thani's Fresh Market
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 28/6/2024)The objectives of the study are to study (1) the level of opinions small traders meat products in the fresh market area of Udon Thani province towards sales promotion, brand experience, brand awareness, and customer ... -
The Shift from Owning to Sharing – how SMEs advance their business model in the B2B sharing economy
Collection: Theses (PH. D) - Business Administration Program in International Business / ดุษฎีนิพนธ์ - บริหารธุรกิจ (หลักสูตรนานาชาติ)Type: Thesis(Silpakorn University, 24/11/2023)The sharing economy has witnessed tremendous growth, with much focus on sharing transactions between consumers. However, the potentials of sharing between businesses have been poorly researched so far. While some rationales ... -
The Mediating Role of Work Meaningfulness on the Relationship between Job Characteristics and Intention to Stay of the Employees of Pneumax Company Limited
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 28/6/2024)The purpose of this study was to study the influence of perceptions of work meaningfulness on the relationship between skill variety, task significance, and job autonomy with intentions to stay of the employees of Pneumax ... -
Work motivation affecting Job satisfaction and Job performance effectiveness of employee of Provincial Waterworks Authority region 3 : The moderating role of Soft skills
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 28/6/2024)The objectives of this research were to 1) Study the level of job performance, job satisfaction, work motivation and soft skills of employees of the Provincial Waterworks Authority Region 3 and affiliated branches. 2) Study ... -
The influence of electronic word-of-mouth on brand awareness perceived quality and intention to purchase cosmetic products of customers in Bangkok
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 28/6/2024)The objective of this study is (1) The level of electronic word-of-mouth, brand awareness, perceived quality and purchase cosmetic product (2) electronic word-of-mouth had a direct influence on brand awareness, purchase ...