RSS 1.0Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
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FACTORS OF PETS INFLUENCER AFFECTING DECISION TO PURCHASE PET FOOD SUPPLEMENT OF GENERATION Y CONSUMERS
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 28/6/2024)This research aims to 1) to study the decision to purchase pet supplement of Generation Y consumers., 2) to study the level of perception of the factor of pet influencers of Generation Y consumers; 3) to study the influence ... -
DIGITAL TRANSFORMATION CAPABILITIES OF ORGANIZATIONS IN THAILAND PERSPECTIVES OF EMPLOYEES IN INNOVATIVE ORGANIZATION IN THAILAND
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 28/6/2024)This thesis is a study on the digital transformation capabilities of innovative organizations in Thailand from the perspective of employees within those organizations. The research is quantitative in nature and aims to (1) ... -
MARKETING MIX FROM THE CUSTOMER’S POINT OF VIEW INFLUENCING THE CUSTOMER ENGAGEMENT IN REAL ESTSTE BUSINESS GROUP
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 28/6/2024)This research aims to explore customer engagement categorized by demographic characteristics of customers in the real estate business. The study examines marketing mix from the customer’s point of view influencing the ... -
The Characteristics of innovation’s perception to Influence the Usage of Online Meeting Applications Amongst Generation Y’s Users in Bangkok.
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 28/6/2024)This article aimed 1) To examine the influence of demographic factors, namely gender, age, educational level, profession, and income, on the utilization of online meeting applications among Generation Y users in Bangkok, ... -
Event Marketing and the Corporate image towards the attitude and Consumers' Purchase Decision on Condominiums: A Case Study of Kave Condo
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 28/6/2024)The objective of the study was to examine Event Marketing and the corporate image towards the attitude and Consumers' Purchase Decisions on Condominiums: A Case Study of Kave Condo. The sample of the research is 400 of ...