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THE COMPARISON OF CRITICAL FACTORS BETWEEN FIRST TIME CUSTOMER AND REPEAT CUSTOMER FOR HOTELS IN HIGH POTENTIAL TOURISM AREAS; A CASE STUDY OF BANGKOK, HUAHIN (PRACHUAP KHIRI KHAN) AND NAKHON PATHOM
Nowadays, Thailand tourism is growing in every year and hotel tourism is
a big role to get a lot profit to Thailand. The first time customer and repeat customer
are very important in hotel industry. The hotel should ...