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THE IMPACT OF CUSTOMER PERCEPTION TOWARD THE SPA'S SCENT TO BRAND RECOGNITION AND CONSEQUENT RESULT TO BRAND EXTENSION ON RELATED OLFACTORY PRODUCTS IN SPAS : A CASE STUDY OF ELEMIS SPA BANGKOK
Human is a specific creature that significantly controls his own physicality and mentality via intellectual brain, which is inextricably linked with nerve fiber and neurotransmitters to generate sensory system and external ...