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THE COMPARISON OF CRITICAL FACTORS BETWEEN FIRST TIME CUSTOMER AND REPEAT CUSTOMER FOR HOTELS IN HIGH POTENTIAL TOURISM AREAS; A CASE STUDY OF BANGKOK, HUAHIN (PRACHUAP KHIRI KHAN) AND NAKHON PATHOM
Nowadays, Thailand tourism is growing in every year and hotel tourism is
a big role to get a lot profit to Thailand. The first time customer and repeat customer
are very important in hotel industry. The hotel should ...
THE IMPACT OF CUSTOMER PERCEPTION TOWARD THE SPA'S SCENT TO BRAND RECOGNITION AND CONSEQUENT RESULT TO BRAND EXTENSION ON RELATED OLFACTORY PRODUCTS IN SPAS : A CASE STUDY OF ELEMIS SPA BANGKOK
Human is a specific creature that significantly controls his own physicality and mentality via intellectual brain, which is inextricably linked with nerve fiber and neurotransmitters to generate sensory system and external ...
SUSTAINABLE DEVELOPMENT AS A WAY OF LIFE UNDER THE SUFFICIENCY ECONOMY PHILOSOPHY: A CASE STUDY OF BAAN OMLONG, MAESAB SUBDISTRICT, SAMOENG DISTRICT, CHIANG MAI PROVINCE
The purpose of this research is to study about sustainable development under the philosophy of sufficient economy. The boundary of study focuses on Baan Omlong community under Samoeng District in Chiang Mai, as the outstanding ...
CHINESE TOURISTS’ LOYALTY TOWARD DESTINATION IMAGE STUDY IN THAILAND
The purpose of this research were 1) to research Chinese tourists’ complex image to Thailand, which perceived by their actually traveling experiences; 2) To research whether Chinese tourists' complex image would contribute ...