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GUIDELINES FOR CONSERVATION AND CREATIVE TOURISM DEVELOPMENT: UTHAI THANI PROVINCE, THAILAND
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The objectives of this research were: 1) to study the value of the cultural and natural tourism resources of Uthai Thani Province; 2) to study the potential of tourist attractions in Uthai Thani Province to support the ...
Nation Brand Strategies: National Identity, Architecture and Cultural Heritage Value
A case study of the Thai Pavilion at the World Expos
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This thesis discusses the historical design and branding strategy of the Thai Pavilion at World Expos.
The goal is to review how architecture, culture and tradition contributed to Thailand’s nation branding strategy, which ...