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A study of the common semantic characteristics of Thai and Chinese idioms appearing in Thai-Chinese dictionaries and Chinese-Thai dictionary
Collection: Theses (Master's degree) - Thai for Career Development / วิทยานิพนธ์ - ภาษาไทยเพื่อการพัฒนาอาชีพType: Thesis(Silpakorn University, 28/6/2024)The objective of this research is a study of the common semantic characteristics of Thai and Chinese idioms appearing in Thai-Chinese dictionaries and Chinese-Thai dictionary. The purposes of this studying are to: Study ... -
THE REPRESENTING OF LOCALISM IDEOLOGY IN PRIMARY THAI TEXTBOOKS ‘LANGUAGE FOR LIFE PHASA PHATHI’ IN BASIC EDUCATION CORE CURRICULUM 2008
Collection: Theses (Master's degree) - Thai for Career Development / วิทยานิพนธ์ - ภาษาไทยเพื่อการพัฒนาอาชีพType: Thesis(Silpakorn University, 28/6/2024)This independent study examines the context of Thai society during the late 1990s (1997-2006) and its significant influence on the representation of localism ideology in the Thai language basic education curriculum, ... -
Images of Transgenders (Male-To-Female) in Dietary Supplement Product Advertisement “Pherone”
Collection: Theses (Master's degree) - Thai for Career Development / วิทยานิพนธ์ - ภาษาไทยเพื่อการพัฒนาอาชีพType: Thesis(Silpakorn University, 28/6/2024)The study titled ‘Images of Transgenders (Male-to-Female) in Dietary Supplement Product Advertisement “Pherone”’ was conducted with two primary objectives: 1) to analyze the linguistic strategies used in the advertisement ... -
USING PERSUASIVE LANGUAGE IN TOYOTA CAR ADVERTISING ON SOCIAL MEDIA
Collection: Theses (Master's degree) - Thai for Career Development / วิทยานิพนธ์ - ภาษาไทยเพื่อการพัฒนาอาชีพType: Thesis(Silpakorn University, 28/6/2024)The research on language usage for persuasive affect in Toyota car advertising on social media aims to 1) study the components of TOYOTA car advertising on social media and 2) to study strategies applied in language usage ... -
Persuasive Language Tactics of Intra-year Life Insurance Posters 2021 - 2022
Collection: Theses (Master's degree) - Thai for Career Development / วิทยานิพนธ์ - ภาษาไทยเพื่อการพัฒนาอาชีพType: Thesis(Silpakorn University, 28/6/2024)The research of The Strategies for using persuasive language in advertising posters for life insurance companies between 2021 to 2022 aims to study the component of advertising and the persuasive language using strategies ...