Browsing by Author "Nachwicha SAMBOONTIANG"
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MARKETING MIX FACTORS AFFECTING THE GOVERNMENT SAVINGS BANK’S CUSTOMER DECISION IN USING CREDIT CARD BANGLEN BRANCH NAKHON PATHOM
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/6/2020)This study aimed to examine Government Savings Bank customers’ demographics and marketing mix factors affecting their decision in using credit card. Data was collected using questionnaire to the customers of Banglen Branch ...