Now showing items 1-2 of 2

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      5A Marketing Strategy and Customers Decision to Buy Organic Goods 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Kotchawan WETCHAPITAK; กชวรรณ เวชชพิทักษ์; Kreagrit Ampavat; เกริกฤทธิ์ อัมพะวัต; Silpakorn University. Management Sciences (Silpakorn University, 10/7/2020)
      This study aimed to compare demographic factors of customers with their decision to buy organic products and examine relationships between 5A marketing strategy and customer decision to buy organic products. Data was ...
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      The Influencing factors of advocate for trade – Exhibitor’s attention in Bangkok and its vicinity 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Pattharasri KETTULUK; ภัทรศรี เกตุลักษณ์; Kerdsiri Jaroenwisan; เกิดศิริ เจริญวิศาล; Silpakorn University. Management Sciences (Silpakorn University, 12/7/2019)
      This research aims to study 1) To compare general information of advocate for trade – Exhibitor’s attention. 2) To test the marketing mix factors that influence advocate for trade – Exhibitor’s attention. 3) Suggestions ...


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