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      5A Marketing Strategy and Customers Decision to Buy Organic Goods 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Kotchawan WETCHAPITAK; กชวรรณ เวชชพิทักษ์; Kreagrit Ampavat; เกริกฤทธิ์ อัมพะวัต; Silpakorn University. Management Sciences (Silpakorn University, 10/7/2020)
      This study aimed to compare demographic factors of customers with their decision to buy organic products and examine relationships between 5A marketing strategy and customer decision to buy organic products. Data was ...


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