Browsing by Author "Thadathibesra Phuthong"
Now showing items 1-2 of 2
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Consumer's personality traits and knowledge-sharing behavior on shoppertainment platforms: The mediating role of subjective well-being and trust
Collection: Article - OMS / บทความทางวิชาการ - สำนักงานคณะ วจก.Type: Article(HighTech and Innovation Journal, 2023)Objectives: This research analyzed the direct and indirect influences of consumer personality on knowledge-sharing behavior through shoppertainment platforms using subjective well-being and trust as mediators. Methods/Analysis: ... -
Defining technopreneurs' commercialization research process in the emerging Thai economy: research for constructing grounded theory
Collection: Article - OMS / บทความทางวิชาการ - สำนักงานคณะ วจก.Type: Article(TEM Journal, 2023)This research aimed to 1) define sources of meaning in technopreneurs’ commercialization research process, 2) establish the common features of technopreneurs’ commercialization research process, and 3) construct a grounded ...