Browsing by Author "Silpakorn University. Management Sciences"
Now showing items 1-20 of 395
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5A Marketing Strategy and Customers Decision to Buy Organic Goods
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)This study aimed to compare demographic factors of customers with their decision to buy organic products and examine relationships between 5A marketing strategy and customer decision to buy organic products. Data was ... -
The Adaptation of Farmers to Drought Situation in Banphai - Jarakae Community, Bang Len District, Nakorn Pathom Province
Collection: วิทยานิพนธ์Type: Thesis(Silpakorn University, 12/7/2019)The purposes of this study were 1) to study the drought situation, 2) to study impacts from the drought and 3) to study the adaptation of farmers to drought situation in Banphai-Jarakae community, Bang Len, Nakhon Pathom ... -
Adaptive strategy of Hotel Management during Coronavirus (COVID-19)Pandemic Situation : A Case Study of The Patra Hotel - Rama 9
Collection: วิทยานิพนธ์Type: Thesis(Silpakorn University, 2/7/2021) -
ALLIANCE STRATEGIC COMPETENCY OF TOUR BUSINESSES IN THAILAND
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 12/7/2019)This research aimed 1) to testify the effect of resources allocation efficiency, creative transformational leadership and competitive intensity analysis to alliance strategic competency of tour businesses in Thailand, 2) ... -
Analysis of Welfare Requirement Realted to Life Planning Behavior of Krungthai Bank Employees in the Western Region
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)The objectives of this research were to: 1. To study the welfare needs of Krung Thai Bank employees in the western region. 2. Study life planning behavior of Krung Thai Bank employees in the western region. 3.To study the ... -
ANTECEDENTS AND CONSEQUENCE OF BANGKOK BANK EMPLOYEE INNOVATIVE BEHAVIOR IN NAKORN PATHOM
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)The purpose of this study was to investigate the causes and effects of the innovative behaviors of Bangkok Bank’s employees in Nakhon Pathom province. The samples are Bangkok Bank’s employees in Nakhon Pathom province by ... -
The Antecedents and Consequence of Emotional Exhaustion of Hospital Pharmacists in Central Region
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 18/6/2021)Pharmacist is one of service provider with patients in the field of dispensing and recommending how to use the drug, which is considered to play an important role in the medical treatment. The objective of this study was ... -
The Antecedents and Consequence of Goal Commitment of Provincial Electricity Authority (Central Area) Employees
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)This study aims to investigate 1) the level of job autonomy, training, self-efficacy, goal commitment, and job performance and 2) the impact of job autonomy, training, self-efficacy on goal commitment and subsequently ... -
Application Development Through Characteristics Needed to Support Internal Communication of the Sugar Industry Group in Bangkok.
Collection: วิทยานิพนธ์Type: Thesis(Silpakorn University, 12/7/2019)The purpose of this research were 1) to study characteristics needed for application development to support internal communication of the sugar industry group in Bangkok 2) to assess operating conditions and expectations ... -
The association between business preparation of SMEs and business ecosystem that related to the startup firm in Thailand
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)This research aimed to study 1) Business characteristics that affected to Being startup business in Thailand, 2) Business preparation of SMEs and Business ecosystem that related with Being startup business in Thailand. The ... -
ATTITUDE AND WORTHINESS FACTORS RELATED TO LIFE INSURANCE OF KASIKORNBANK'S CUSTOMERS
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)This Research were aimed 1) to study personal characteristics of KasikornBank’s life insurance customers affecting decision-making process for life insurance. 2) to study the relationship between attitudes and decision-making ... -
Automobile Buying Behavior of Consumers in Nakhon Pathom
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)The purpose of this study were to examine Automobile Buying Behavior of Consumers in Nakhon Pathom Province. The sample Consumers consisted of 400 in Nakhon Pathom Province used survey process and the questionnaire for ... -
BABY BOOMERS AND THEIR SHOPPING BEHAVIORS: THE DECISION PROCESS TO PURCHASE ALL PRODUCT THROUGH SOCIAL MEDIA
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)The purpose of this research was study for 1.Decision making behavior of buying products though online social networks of baby boomers aged by demographic factors. 2.Marketting mix factors influencing the purchasing decision ... -
Bangkok Hoteliers Preparation to Technological Change (AI)
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 18/6/2021)This study aimed to examine Bangkok Hoteliers’ preparation, awareness and acceptance to technological change (AI). Data was collected using questionnaire with 402 hoteliers who works in all levels of a standard 3 to 5 stars ... -
Behavior and knowledge of people in electronic waste management A case study of Huapoa Sub-district, Ratchaburi Province
Collection: วิทยานิพนธ์Type: Thesis(Silpakorn University, 12/7/2019)This research aims of this study was to explore behavioral and knowledge in electronics waste management as well as study information received in electronics waste management disposal of local community at Huapoa Sub-district, ... -
Behavior and Motivation Affecting A Decision Making in Traveling and Choosing Accommodation of Big Bike Users in Amphur Hua Hin, Prachuapkhirikhan Province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)This research was aimed to study big-bike traveler behavior in Amphur Hua Hin, Prachuap Khiri Khan Province, and to study motivation factors of their travel and stay in Amphur Hua Hin, Prachuap Khiri Khan Province using ... -
BEHAVIOR AND PERCEPTION CHOOSING TO CHOOSING TO USE OF DIGITAL BANKING OF KASIKORNBANK PUBLIC COMPANY LIMITED USERS IN NAKORNPATHOM
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 2/7/2021)This research aimed to study the relationship of consumer behavior and perceptions that factors affecting the decision to use the digital banking service of Kasikorn Bank in the district of Nakhon Pathom, Nakhon Pathom ... -
BEHAVIOR AND PERCEPTION OF THE ELDERLY RIGHTS THROUGH SOCIAL NETWORKS
Collection: วิทยานิพนธ์Type: Thesis(Silpakorn University, 29/11/2019)The research aimed to study behavior of using social networks of the elderly. To study the perception of the elderly rights and to study the problems and obstacles of the elderly rights through social networks. The research ... -
BEHAVIOR AND PERCEPTION ON HOUSEHOLD WASTE MANAGEMENT OF CONDOMINIUM RESIDENTS IN BANGKOK METROPOLIS
Collection: วิทยานิพนธ์Type: Thesis(Silpakorn University, 12/7/2019)This Mixed Method research aimed to study behavior and perception on household waste management of condominium residents in Bangkok Metropolis via the in-depth interview among the staffs of juristic person and condominium ... -
BEHAVIOR AND TECHNOLOGY ACCEPTANCE ON MOBILE BANKING SERVICES OF GENERATION X USERS IN BANGKAE DISTRICT IN BANGKOK
Collection: วิทยานิพนธ์Type: Thesis(Silpakorn University, 12/6/2020)This research aimed to study 1) study about customer’s behavior of using on mobile banking 2) study the acceptance of technology using mobile banking and 3) study the problems and barriers for technology using mobile banking ...