Browsing by Author "SOMCHAI SUMNIENGNGAM"
Now showing items 1-10 of 10
-
ADVERTISING FILM OF THAI LIFE INSURANCE AND PERSUASION
Collection: Theses (Master's degree) - Thai for Career Development / วิทยานิพนธ์ - ภาษาไทยเพื่อการพัฒนาอาชีพType: Thesis(Silpakorn University, 25/11/2022)The purposes of the research were 1) to study the relationship between the methods which were used for telling story in the advertising films of Thai Life Insurance and Monroe's Motivated Sequence and 2) to study the use ... -
CONCEPTUAL METAPHOR OF THE FIRST WIFE AND MISTRESS IN THAI TELEVISION SOAP OPERA
Collection: Theses (Master's degree) - Thai for Career Development / วิทยานิพนธ์ - ภาษาไทยเพื่อการพัฒนาอาชีพType: Thesis(Silpakorn University, 26/11/2021)This present study aimed to study the conceptual metaphors of the wife and the mistress in Thai soap operas based on Lakoff and Johnson’s notions in 1980 and explore Thais’ perspectives towards the wife and the mistress ... -
Conceptual Metaphors in Entertainment News on Online Newspaper
Collection: Theses (Master's degree) - Thai for Career Development / วิทยานิพนธ์ - ภาษาไทยเพื่อการพัฒนาอาชีพType: Thesis(Silpakorn University, 18/6/2021)This research aims to study the reporting pattern and content of the entertainment news on online newspaper, conceptual metaphors in entertainment news on online newspaper using cognitive linguistic approach proposed by ... -
DISCOURSE ABOUT “PUÑÑA” IN PUBLIC MEDIA
Collection: Theses (Ph.D) - Thai / ดุษฎีนิพนธ์ - ภาษาไทยType: Thesis(Silpakorn University, 10/7/2020)The purpose of this thesis is twofold: (1) to investigate the linguistic strategies which are used to portray the ideology of “puñña” or ‘merit’ in public media discourse and (2) to analyse its discourse and socio-cultural ... -
IMAGE PRESENTATION STRATEGIES OF PUBLIC FIGURES DURING ADDRESSING THE MASS MEDIA: CASES OF CONFLICT
Collection: Theses (Ph.D) - Thai / ดุษฎีนิพนธ์ - ภาษาไทยType: Thesis(Silpakorn University, 17/8/2018)This thesis aims to 1) study the characteristics of using Cooperative Principle in conversation and Politeness strategies of public figures in answering questions regarding to their conflicts through internet media 2) ... -
LINGUISTIC STRATEGIES ADOPTED FOR THE CONSTRUCTION OFBUSINESS ORGANIZATION IMAGE DURING CRISIS THROUGHORGANIZATION’S FACEBOOK PAGE
Collection: Theses (Ph.D) - Thai / ดุษฎีนิพนธ์ - ภาษาไทยType: Thesis(Silpakorn University, 10/7/2020)The objectives of this thesis are (1) to analyze the communicative components in crisis communication through Organization’s Facebook Page by adopting the Ethnography of Communication framework, (2) to analyze linguistic ... -
NAMING OF FIGHTING BULLS IN SOUTHERN THAILAND
Collection: Theses (Master's degree) - Thai / วิทยานิพนธ์ - ภาษาไทยType: Thesis(Silpakorn University, 17/8/2018)This research aims to analyze naming of fighting bulls in southern Thailand with regard to the methods: number of syllables, structure, sources and meaning. And analyze naming of fighting bulls reflects certain way of life, ... -
Presentation of Rapper’s Identity by Linguistic Strategies in Thai Rap Battle
Collection: Theses (Master's degree) - Thai / วิทยานิพนธ์ - ภาษาไทยType: Thesis(Silpakorn University, 1/7/2022)This thesis aims to examine the linguistic strategies and the rapper's identity presented by the linguistic strategies in Thai improvised rap battle by using the concepts of "Language and Identity" and "Ethnography of ... -
THE STRATEGIES OF CREATING HUMOR OF “NANG FANG MOOK” FACEBOOK FAN PAGE
Collection: Theses (Master's degree) - Thai for Career Development / วิทยานิพนธ์ - ภาษาไทยเพื่อการพัฒนาอาชีพType: Thesis(Silpakorn University, 26/11/2021)This Independent study aims to study style of presentation, content and the strategies of creating humor of facebook fan page “Nang Fang Mook”. Using 1,177 posts collected for 24 months, from 1st January 2018 – 31st December ... -
A Study of Comprehension Ability of Verbs in Special Needs Children : Down’s Syndrome Children and Autistic Children
Collection: Theses (Master's degree) - Thai / วิทยานิพนธ์ - ภาษาไทยType: Thesis(Silpakorn University, 4/7/2023)This study aims to evaluate the ability of special needs children to comprehend verbs in different categories. Data were collected from 5 Down’s syndrome children and 5 Autistic children in the Praphakarnpanya learning and ...