Browsing by Author "Attama Boonpalit"
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Developing a Marketing Strategy for Native Textile in Phetchaburi Province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)This study aimed to examine the current marketing mix strategies of local textiles in Phetchaburi province. Their marketing problems and obstacles and propose an appropriate marketing mix strategy for local textiles in ... -
Guidelines to add value to old shop-house in Don Mueang area, Bangkok Metropolis
Collection: Theses (Master's degree) - Design Innovation and Hotel and Real Estate Management / วิทยานิพนธ์ – นวัตกรรมการออกแบบและการจัดการโรงแรมและอสังหาริมทรัพย์Type: Thesis(Silpakorn University, 12/7/2019)The shop-house has been one of downtown Bangkok signature buildings since the first street in Bangkok, Charoen Krung, was built in 1864. Besides accommodating the proprietors, shop-houses located along the streets were ... -
JAPANESE ORGANIZATIONAL CULTURE RELATING TO THAI EMPLOYEES' ENGAGEMENT IN JAPANESE COMPANIES INTHE BANGKOK METROPORITAN REGION
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)This study aimed to examine if the differences in the demographic characteristics of Thai employees’ in Japanese companies in the Bangkok Metropolitan Region relevant to the differences in their organizational engagement ... -
Marketing Mix and Social Value Effecting Samut Songkhram Customers Behaviours in Using Coffeehouse Services
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 26/11/2021)This study aimed to examine the priority level of customers using coffeehouse services toward marketing mix and social value and examine if the marketing mix and social value effect customers’ behavior in using Coffeehouse ... -
Motivation and Tourism Elements Effecting Internet Tourism Information Seeking Behaviors of Tourists in Bangkok
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 26/11/2021)This study aimed to examine the motivation and components of tourism effecting Internet tourism information-seeking behavior of tourists in Bangkok. The sample was the Bangkok residents (n= 400) and stratified random ... -
SAFETY CONDITIONS PROBLEM EFFECTING INTERNATIONAL TOURISTS VISITING BANGKOK IN PARTICIPATING IN TOURISM ACTIVITIES
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)The study of safety conditions problem effecting international tourists visiting Bangkok in participating in tourism activities aimed to examine safety conditions in Bangkok and if those safety conditions affected foreign ... -
Service Design for MICE Unserved Needs in Chaengwattana Area A Case Study of STARRY Hotel
Collection: Theses (Master's degree) - Design Innovation and Hotel and Real Estate Management / วิทยานิพนธ์ – นวัตกรรมการออกแบบและการจัดการโรงแรมและอสังหาริมทรัพย์Type: Thesis(Silpakorn University, 10/1/2018)Exhibitionat IMPACT MuangThongThani, ChaengwattanaArea is one of the MICE industries that is a stimulus to Thailand’s economy as a whole. There are a number of accommodations surrounding Muang Thong Thani that can serve ... -
Service Quality and Customer's Loyalty Effecting Word of Mouth Communication in Chinese Banquet Business in Suphanburi Province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 26/11/2021)The objective of this study was to investigate (1) The level of service quality, customer’s loyalty and word of mouth (2) Service quality influences customer’s loyalty (3) Customer’s loyalty influences word of mouth and ... -
A Study of Needs Wants in Service Quality of Energy Drink
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 18/6/2021)This study aimed to investigate the needs in quality service of beverage manufacturing company and its service encounter problems in order to propose a guideline in service quality development. The key informants are ... -
Successful Assurance Selling Strategy
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)This study is a qualitative research that aimed to examine problems and obstacles in selling life insurance, successful selling strategies and propose appropriate strategy for life insurance selling. The key informants ...