Browsing by Author "อมรินทร์ เทวตา"
Now showing items 1-20 of 43
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Causal and Effectual Factors of Innovative Behavior of Sales Staff in A Life Insurance Company
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 25/11/2022)This study aims to study 1) the level of human resource development, work autonomy, work motivation, innovative behavior, and work efficiency of sales staff in a selected life insurance company 2) the influence of human ... -
Causal Factors of Organizational Citizenship Behavior in A Thai Commercial Bank
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 25/11/2022)This research aims to investigate (1) the perceived level of human resource development support, organizational climate level, quality level of working life, and organizational commitment level of employees in the head ... -
CAUSAL FACTORS OF WORK LIFE BALANCE AFFECTING BURNOUT OF INSTRUCTORS AT A UNIVERSITY IN NAKHON PATHOM PROVINCE, THAILAND
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 24/11/2023)This study aims to investigate 1) the level of work stress, workload, organization climate, work life balance and burnout of instructors at a university in Nakhon Pathom province, Thailand 2) the influence of work stress, ... -
The characteristecs of Power Influencers toward Purchasing Decision of Customers in Thailand Cafes
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)The research aims to 1) examine the level of perception of Power Influencers’ characteristics and their influence in consumers’ decisions in using cafés in Thailand 2) study the characteristics of Power Influencers that ... -
CONFLICT AND SATISFACTION IN WORK THAT EFFECTA PERSON'S DECISION RESIGNATION FROM WORKOF A POWER PLANT IN RATCHABURI
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 26/11/2021)The purposes of this study were to examine the level of workplace conflicts, job satisfaction and intention to resign from a position in a power plant of Ratchaburi, to investigate the workplace conflicts that influenced ... -
Conflict Management Affecting Learning Organization of Krung Thai Bank Public Company Limited at Central Region Thailand
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)The objectives of this research were to study: 1) the conflict management and the state of learning organization of Krung Thai Bank Public Company Limited, and 2) the conflict management in aspects of collaboration, and ... -
CONTINUOUS QUALITY IMPROVEMENT AFFECTING INNOVATIVE BEHAVIOR OF MEDICAL EMPLOYEES IN PRIVATE HOSPITAL AT BANGKOK AREA
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)The purpose of this research was 1) to investigate level of quality management system in part of continuous quality improvement operated by quality circle Plan-Do-Check-Act and innovative behavior of medical employees in ... -
Customer loyalty of Non-Toxic Vegetables at Agricultural Community Market of Ban Lat Agricultural Cooperative Limited.
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 25/11/2022)The objectives of this research were to study 1) the level of content marketing, psychological factors, purchasing behavior and customer loyalty of organic vegetable and fruit. 2) the influence of the content marketing and ... -
Customers' perceived value of products and tangibility of service affecting customer loyalty through Satisfaction of F-Plus Co., Ltd.’s Condiments
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 25/11/2022)This research aims to investigate. (1) level of perceived value, tangibility, customer satisfaction, and customer loyalty in seasoning products of F-Plus Co., Ltd. (2) influence of the perceived value, and influence of the ... -
The Effect of Workplace Bullying towards Job Performance through Organizational Citizenship Behavior
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 2/7/2021)This research aims to investigate 1. the level of workplace bullying, organizational citizenship behavior, and job performance of academic support employees at Silpakorn University 2. the influence of workplace bullying ... -
Factors Affecting Customers' Loyalty Through Customers' Satisfaction of Miscellaneous Wholeseller
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 25/11/2022)The objectives of this study were 1) the level of salesperson behavior, product quality, service quality, customer satisfaction and customer loyalty of miscellaneous wholesale 2) the influence of salesperson behavior, ... -
Factors Affecting Decision Making to invest in Digital Salak on MyMo of the Government Savings Bank Customers
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 18/6/2021)The purposes of this research were 1) to study the level of marketing communication, technology acceptance and decision making to invest in Digital Salak on MyMo of the Government Savings Bank customers 2) to study marketing ... -
Factors affecting decision to purchase 7-seater personal car auction license plates of consumers in Nakhon Pathom Province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 26/11/2021)This research aims to investigate levels of attitude, numerology, online marketing communication and purchase decision, and factors affecting the decision of consumers who purchase 7-seater personal car on auction license ... -
FACTORS AFFECTING DECISION TO USE SKYSCANNER APPLICATIONOF THAI TOURISTS IN BANGKOK
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 26/11/2021)The objectives of this research were to investigate 1) level of decision used service, technology acceptance and quality of electronic services. 2) the acceptance of technology that affects decision used service and 3) ... -
Factors Affecting Demand for Working Extention After Retirement of Senior Civil Servants
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 18/6/2021)The purpose of this research consists 3 aspects. 1) Study demand for working extention after retirement of senior civil servants if there is an extension of the retirement age. 2) Compare demand for working extention after ... -
FACTORS AFFECTING INTENTION TO USE ELECTRONIC SERVICE VIA MOBILE BANKING OF GOVERMENT SAVING BANK IN RATCHABURI PROVINCE
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 18/6/2021)The purpose of this paper was to identify the main factors that influence the usage. The samples of this Factors affecting intention to use electronic service via mobile banking of Government saving bank in ratchaburi ... -
Factors Affecting Intention to Use Payment Services by QR Codes of Retailers
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)The purposes of this research were 1) to study the level of technology acceptance, marketing communication and intention to use the payment service via QR Code of retailer merchants 2) to study the factors of technology ... -
FACTORS AFFECTING TO PURCHASE BEHAVIORVIA E-COMMERCE SYSTEM OF UNDERGRADUATE STUDENTS IN AMPHUR MUANG,NAKHON PATHOM PROVINCE
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)This quantitative research mainly studies consumer behavior, marketing mix, the opinions of Undergraduate Students in Amphur Muang, Nakhon Pathom Province on e-commerce credibility and studies e-commerce credibility ... -
Factors Affecting Trust of E-Marketplace in Thailand
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)The objectives of this study were four; 1) To study the degree of e-commerce website elements 2) To study the degree of perceived e-commerce which was e-marketplace reputation 3) To study the degree of e-marketplace trust ... -
FACTORS INFLUENCING CLOTHING PURCHASING DECISION IN BOBEA AREA OF RETAIL BUSINESS
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)The objectives of this quantitative research were to study: 1) the effect of factors of retail business characteristics on purchase decision process in Bo-Be market, Bangkok, and 2) marketing mix factors, 7P’s, affecting ...