Browsing by Author "ธนินท์รัฐ รัตนพงศ์ภิญโญ"
Now showing items 1-20 of 46
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The association between business preparation of SMEs and business ecosystem that related to the startup firm in Thailand
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)This research aimed to study 1) Business characteristics that affected to Being startup business in Thailand, 2) Business preparation of SMEs and Business ecosystem that related with Being startup business in Thailand. The ... -
ATTITUDE AND WORTHINESS FACTORS RELATED TO LIFE INSURANCE OF KASIKORNBANK'S CUSTOMERS
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)This Research were aimed 1) to study personal characteristics of KasikornBank’s life insurance customers affecting decision-making process for life insurance. 2) to study the relationship between attitudes and decision-making ... -
Brand image building, brand experience and perceived quality by QR code on label of automotive lubricants influencing brand trust and brand loyalty
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 4/7/2023)This Article aimed to study (1) to study the relationship level of Brand image, Brand experience, and Perceived quality by the QR code on Automotive lubricant that influencing Brand trust and Brand loyalty (2) To verify ... -
THE BUSINESS MANAGAMENT OF SMART MOBILITY MASS TRANSPORTATION ON PRIVATE SECTOR IN BANGKOK AND METROPOLITAN AREAS
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 10/7/2020)This research aims to 1) study the situation and synthesize the component to create the theoretical conclusion of the future business management of smart mobility mass transportation on private sector in Bangkok and ... -
Corporate commitment and creative behavior of personnel in private colleges in Thonburi area
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)The objectives of this research were 1. To study the level of corporate commitment and creative behavior of personnel. 2. To study personal factors affecting organizational commitment of personnel. 3. To study ... -
CORPORATE CULTURE QUALITY OF LIFE AT WORK AND SELF - EFFICACY THAT AFFECTS OPERATIONAL EFFICIENCY FOR THE SUCCESS OF THE ORGANIZATION
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 4/7/2023)This study aims to study 1) Organizational Culture, Quality of Work Life and Perceived Self-Efficacy that affects the performance of personnel 2) Performance of personnel that affects the success of the organization. This ... -
The Correlation between work-life quality and corporate loyaltyof Krung Thai Bank head office employees
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)The purposes of this study were to study organizational culture, adaptation to external changes and leadership that affected work-life quality of Krung Thai Bank employees and to study the relationship between work-life ... -
DECISION TO BUY FEED ADDITIVES FOR SWINE OF INDEPENDENT SWINE FARMERS IN THE AREA 7 OF THAILAND
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)The objectives of this research were to study characteristic of entrepreneur swine factors, marketing mix factors and psychological factors that affect to the decision to buy feed additives for swine of independent swine ... -
DETERMINANT FACTORS OF MODERN EMPLOYMENT FORMS AND EFFECTIVENESS MEASUREMENT OF E-COMMERCE COMPANY IN BANGKOK
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 26/11/2021)The purpose of this research was to study the determinants of modern employment patterns and to measure work efficiency. The samples used in the research were An employee working at an operating level in an e-commerce ... -
Efficiency of Marketing Communication and Environment Factors affecting the Purchase Demands of Insured and Modern Life insurance
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)The objectives of research were to 1) Study demographic differences affecting the purchase demands of insured 2) To study efficiency of marketing communication affecting the purchase demands of insured 3) To environment ... -
FACTOR DETERMINING INVESTMENT BEHAVIORS THAT LEAD TO LIFE GOALS OF GENERATION Y POPULATION IN NAKHON PATHOM AREA
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 4/7/2023)This study has the objectives of 1) to study knowledge and understanding of investment. investment motivation and investment environment that affects investment behavior; 2) to study investment behavior that affects life ... -
FACTORS AFFECTING CAREER ADVANCEMENT FOR MEDICAL REPRESENTATIVE OF MULTINATIONAL COMPANY IN BANGKOK METROPOLITAN
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)The objectives of this research were to study (1) personal factors that effect to career advancement for medical representative of multinational company in Bangkok metropolitan , result show that personal factors of gender, ... -
Factors Affecting Competitive Advantage And success of entrepreneurs and small and medium enterprisesin Ratchaburi Province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 26/11/2021)The objectives of research were to 1) study demographic differences affecting the competitive advantage 2) to study entrepreneurial orientation factors affecting the competitive advantage 3) to study external environment ... -
Factors affecting decision making to use KTC credit cardand credit card type that consumer's preferencein Nakhon Pathom province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)The objectives of research were to 1) study demographic differences affecting decision making 2) to study marketing mix factors affecting decision making 3) to study attitude factors affecting decision making and 4) to ... -
Factors affecting the adoption of electronic business for efficiency improvement of small and medium enterprises in the Kanchanaburi Special Economic Zone
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 4/7/2023)This study aimed to study 1) the level of basic infrastructure in the field of information technology, support from top management, organizational culture, competitive environment, and the use of electronic business for ... -
Financial knowledge financial motivation and financial attitude affecting to financial behavior and saving pattern and investment pattern in the situation Covid-19 crisis case study : exclusive customers of bank B plc., district NakhonPathom1
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)This Article aimed to study (1) To study the financial knowledge affecting to financial behavior of exclusive customers on the Situation Covid-19 crisis (2) To study the financial motivation affecting to financial behavior ... -
MARKETING STRATEGY OF MERCHANTS IN WATRAIKHING COMMUNITY MARKET
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)The objectives of this research were to 1) study demographic differences affecting the success of merchants in Wat Rai Khing Community Market, 2) to study management factors affecting the success of merchants in Wat Rai ... -
The Model of Strategic Change Capability for Development Small and Medium Enterprises (SMEs) in Thailand to Sustainability.
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 29/11/2019)This research aimed 1) To study Complexity Management effect to Strategic Change Capability of Small and Medium Enterprise (SMEs) in Thailand 2) To study Proactive Human Resource Management effect to Strategic Change ... -
THE MULTI-GROUP ANALYSIS OF THE PERFORMANCE MODEL OF GOVERNMENT HOSPITAL NURSES IN BANGKOK
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 10/7/2020)The objectives of this research are 1) to validate the validity of the performance model of nurses in government hospitals in Bangkok and 2) to test the invariance structural equation model of Organizational culture, Human ... -
NEEDS FOR SOCIAL WELFARE SERVICES AMONG ELDERLY PERSONSIN TAKRAM-EN SUBDISTRICT ADMINISTRATIVE ORGANIZATION,THA MAKA DISTRICT, KANCHANABURI PROVINCE
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 26/11/2021)Aging society issues have arisen in every region and are affecting the economics of the country. When Thailand becomes an aging society in the future, the government sector must have clear policies and plans in place to ...