Browsing by Author "Silpakorn University. Management Sciences"
Now showing items 21-40 of 395
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Behavior and Pattern of Searching via Google Search for Online Purchasing of Consumers in Bangkok
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 10/7/2020)The objectives of this research were 1) To study Online shopping behavior towards using Google Search, 2) To study the pattern of Google Search used for online shopping, 3) To compare each Google Search by demographic ... -
Behavior Change of Coffee Shop Entrepreneurs and Consumerson Plastic Waste Reduction Policy, Thailand’s Road Mapon Plastic Waste Management 2018-2030
Collection: วิทยานิพนธ์Type: Thesis(Silpakorn University, 18/6/2021)This research aimed to study factors affecting coffee shop behavior modification of Coffee shop operators and coffee shop clients in reducing and eliminating the use of plastics cups, straws, and bag, and study the problems ... -
Behavior of Thai Tourists in Cultural Tourism Chachoengsao Province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 2/7/2021)The purposes of this research were to study tourist behavior in cultural tourism and study relationship between marketing mix factor and tourism incentives with tourist behavior in cultural tourism in chachoengsao province ... -
BUSINESS COGNITIVE ABILITY OF NEW GENERATION ENTREPRENEUR FOR THAI SMES TOWARDS BUSINESS PERFORMANCE IN THAILAND 4.0
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 12/7/2019)This research anticipated to 1) study The Business Cognitive Ability of New Generation Entrepreneur influenced to Successful Innovative Organisation, Creative Marketing Effectiveness, and Business Performance. 2) study The ... -
THE BUSINESS MANAGAMENT OF SMART MOBILITY MASS TRANSPORTATION ON PRIVATE SECTOR IN BANGKOK AND METROPOLITAN AREAS
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 10/7/2020)This research aims to 1) study the situation and synthesize the component to create the theoretical conclusion of the future business management of smart mobility mass transportation on private sector in Bangkok and ... -
Business model and marketing strategies of retail shop in areas where migrant workers living. Case study: The minimart at Takhram En, Thamaka, Kanchanaburi
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)The objectives of this study were three fold; 1) to study business model of retail shop in areas where migrant workers living, case study: The minimart at Takhram En, Tha Maka, Kanchanaburi; 2) to study marketing strategies ... -
Buying behavior of customers in Ratchaburi
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)Research Buying behavior of customers in Ratchaburi purpose To study shopping behavior of customers in Ratchaburi province. To study the relationship of customer purchase behavior with demographic characteristics. To study ... -
The Canonical Correlation Analysis Between Marketing Mix and Decision Factors to choosing ShopUp website service of Netdesign Host Company Limited
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/6/2020)This research aims to study 1) the level of marketing mix , attitude and website quality in choosing ShopUp website service of NetDesign Host company limited 2) Correlation between marketing mix , attitude and website ... -
THE CANONICAL CORRELATION OF DWR4THAI APPLICATE ACCEPTANT TECHNOLOGY AND AGRICULTURIST IN NONTHABURI INTEND TO USE IT FOR DEVELOPING WITH ENDURE COMMUNITY
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 10/7/2020)This research it aims to analyze the canonical correlation of acceptance of DWR4THAI Application technology and the intention of using Agriculturist in Nonthaburi province and to suggest guidelines for the development of ... -
The canonical correlation of technology acceptance and expectations in chosing AirBnB application and website of Thai millenial tourists
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 18/6/2021)This research is intended to study the canonical correlation of technology acceptance and expectations in choosing AirBnB application and website of Thai millennial tourists. The researcher conducted this research as a ... -
The Canonical Correlation Analysis Between Service Marketing Mix and Domestic Economy for The Investment Decision in Long Term Equity Fund of Krungthai Bank Public Company Limited State Enterprise Employees
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 29/11/2019)This research aims to study the level of service marketing mix and domestic economy, including the canonical correlation between service marketing mix and domestic economy for the investment decision in Long Term Equity ... -
THE CAPABILITY INNOVATION MANAGEMENT FOR THE SUSTAINABLE ORGANIZATION PERFORMANCE OF THE AGRICULTURAL INDUSTRY IN THAILAND
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 10/7/2020)This research aimed 1) To study the influence of Dynamic Human Capital Development Potential, Change Management Base on Diversity, Potential for Creating Creative Business Alliances. This affects the Capability innovation ... -
A Casual Relationship Model of Factor Affecting Happiness at Work of Department Stores Employees in Bangkok
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 25/11/2022)The objectives of this study (1) The level of organization climate, organization commitment, the quality of work life and happiness at work (2) Organization climate and organization commitment to had a influence on the ... -
A Casual Relationship Model of Factors affecting the intent of buying online products of Generation Baby Boomers and Generation X consumers Bangkok and metropolitan region
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 25/11/2022)The objectives of this study is (1) The level of perceived risk, trust, perceived efficiency, attitude and consumers purchase intention to buying online products of generation baby boomers and generation x (2) Perceived ... -
CASUAL RELATIONSHIP MODEL OF FACTORS AFFECTING THE REPURCHASE OF CAR HIRE PURCHASE SERVICE OF THE CUSTOMERS AT ASIA SERMKIJ LEASING PUBLIC COMPANY LIMITED
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)This study aims to study (1) the level of Service Marketing Mix, Psychological Factors, Service Quality, Decision to Use Car Hire Purchase, Repurchase (2) the influence of Service Marketing Mix, Psychological Factors, ... -
Causal and Effectual Factors of Innovative Behavior of Sales Staff in A Life Insurance Company
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 25/11/2022)This study aims to study 1) the level of human resource development, work autonomy, work motivation, innovative behavior, and work efficiency of sales staff in a selected life insurance company 2) the influence of human ... -
The Causal Factors Affected to Safety Behavior of Provincial Electricity Authority Hotline Employees in Area 1, 2 and 3 (Central Region)
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 2/7/2021)The Safety Behavior during work is essential; therefore, the administrative in organization should be awareness in order to avoid the unexpected situation. The objectives of this study were study a situation and relationship ... -
Causal Factors of Organizational Citizenship Behavior in A Thai Commercial Bank
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 25/11/2022)This research aims to investigate (1) the perceived level of human resource development support, organizational climate level, quality level of working life, and organizational commitment level of employees in the head ... -
THE CAUSAL FACTORS OF PARTICIPATION THAT INFLUENCE THE PERSONAL PERFORMANCE UNDER THE ISO 9001:2015 STANDARD
Collection: วิทยานิพนธ์Type: Thesis(Silpakorn University, 1/7/2022)This research aims to study the causal factors of participation that influence personnel performance under the ISO 9001:2015 standard. The sample was 191 personnel in the hospital by power analysis method with the G*Power ... -
THE CAUSAL FACTORS AFFECTING OF ORGANIZATIONAL PERFORMANCE : A CASE STUDY OF KASIKORNTHAI BANK IN BANGKOK METROPOLITAN REGION
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 25/11/2022)The objectives of this research were 1) to study the agreement level job rotation, work motivation, work engagement and organizational performance of Kasikorn Bank employees in Bangkok and Metropolitan Region; 2) to test ...