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      FACTORS AFFECTING TO PURCHASE BEHAVIORVIA E-COMMERCE SYSTEM OF UNDERGRADUATE STUDENTS IN AMPHUR MUANG,NAKHON PATHOM PROVINCE 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ศิรินทิพย์ เหลืองสุดใจชื้น (Silpakorn University, 12/7/2019)
      This quantitative research mainly studies  consumer  behavior, marketing mix,  the opinions of Undergraduate Students in Amphur Muang, Nakhon Pathom Province on e-commerce credibility  and studies e-commerce credibility ...


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