Now showing items 1-7 of 7

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      Developing a Marketing Strategy for Native Textile in Phetchaburi Province 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ชวัลลักษณ์ อยู่แย้ม (Silpakorn University, 10/7/2020)
      This study aimed to examine the current marketing mix strategies of local textiles in Phetchaburi province. Their marketing problems and obstacles and propose an appropriate marketing mix strategy for local textiles in ...
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      Guidelines to add value to old shop-house in Don Mueang area, Bangkok Metropolis 

      Collection: Theses (Master's degree) - Design Innovation and Hotel and Real Estate Management / วิทยานิพนธ์ – นวัตกรรมการออกแบบและการจัดการโรงแรมและอสังหาริมทรัพย์
      Type: Thesis
      พวงเพชร เชี่ยววัฒนกุล (Silpakorn University, 12/7/2019)
        The shop-house has been one of downtown Bangkok signature buildings since the first street in Bangkok, Charoen Krung, was built in 1864. Besides accommodating the proprietors, shop-houses located along the streets were ...
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      JAPANESE ORGANIZATIONAL CULTURE RELATING TO THAI EMPLOYEES' ENGAGEMENT IN JAPANESE COMPANIES INTHE BANGKOK METROPORITAN REGION 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      พลอย สุวรรณชมภู (Silpakorn University, 10/7/2020)
      This study aimed to examine if the differences in the demographic characteristics of Thai employees’ in Japanese companies in the Bangkok Metropolitan Region relevant to the differences in their organizational engagement ...
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      SAFETY CONDITIONS PROBLEM EFFECTING INTERNATIONAL TOURISTS VISITING BANGKOK IN PARTICIPATING IN TOURISM ACTIVITIES 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ศิริภา จิตผ่อง (Silpakorn University, 12/7/2019)
      The study of safety conditions problem effecting international tourists visiting Bangkok in participating in tourism activities aimed to examine safety conditions in Bangkok and if those safety conditions affected foreign ...
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      Service Design for MICE Unserved Needs in Chaengwattana Area A Case Study of STARRY Hotel 

      Collection: Theses (Master's degree) - Design Innovation and Hotel and Real Estate Management / วิทยานิพนธ์ – นวัตกรรมการออกแบบและการจัดการโรงแรมและอสังหาริมทรัพย์
      Type: Thesis
      สรัลพัชร สุวรรณกุล (Silpakorn University, 10/1/2018)
      Exhibitionat IMPACT MuangThongThani, ChaengwattanaArea is one of the MICE industries that is a stimulus to Thailand’s economy as a whole. There are a number of accommodations surrounding Muang Thong Thani that can serve ...
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      A Study of Needs Wants in Service Quality of Energy Drink 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ศรัญญา อายุบเคน (Silpakorn University, 18/6/2021)
      This study aimed to investigate the needs in quality service of beverage manufacturing company and its service encounter problems in order to propose a guideline in service quality development. The key informants are ...
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      Successful Assurance Selling Strategy 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      เรืองพร หนูเจริญ (Silpakorn University, 10/7/2020)
      This study is a qualitative research that aimed to examine problems and obstacles in selling life insurance, successful selling strategies and propose appropriate strategy for life insurance selling. The key informants ...


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