Now showing items 1-15 of 15

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      Apartment Service Design to Initiate a Competitive Advantage 

      Collection: Theses (Master's degree) - Design Innovation and Hotel and Real Estate Management / วิทยานิพนธ์ – นวัตกรรมการออกแบบและการจัดการโรงแรมและอสังหาริมทรัพย์
      Type: Thesis
      Sittikit RATCHATASAP; สิทธิกิตติ์ รัชตะทรัพย์; ATTAMA BOONPALIT; อัฏฐมา บุญปาลิต; Silpakorn University. Graduate School (Silpakorn University, 2/1/2019)
      The apartment rental business is an interesting to invest in, since the business earns revenue from a monthly rental fee. In addition, with the increasing land value price the owners can sell their properties if they want ...
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      Developing a Marketing Strategy for Native Textile in Phetchaburi Province 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Chawanlak YOOYAM; ชวัลลักษณ์ อยู่แย้ม; Attama Boonpalit; อัฏฐมา บุญปาลิต; Silpakorn University. Management Sciences (Silpakorn University, 10/7/2020)
      This study aimed to examine the current marketing mix strategies of local textiles in Phetchaburi province. Their marketing problems and obstacles and propose an appropriate marketing mix strategy for local textiles in ...
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      Factor Effecting the Development of an Appropriate Organizational Citizenship Behavior (OCB) of Employees Working in Big Retailers of Construction Materials in Bangkok and Perimeter 

      Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการ
      Type: Thesis
      Siriporn THITALAMPOON; สิริพร ฑิตะลำพูน; ATTAMA BOONPALIT; อัฏฐมา บุญปาลิต; Silpakorn University. Management Sciences (Silpakorn University, 2/1/2019)
      This research aimed to study factor effecting the development of an appropriate organizational citizenship behavior (OCB) of employees working in big retailers of construction materials in Bangkok and perimeter mixed-method ...
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      Guidelines to add value to old shop-house in Don Mueang area, Bangkok Metropolis 

      Collection: Theses (Master's degree) - Design Innovation and Hotel and Real Estate Management / วิทยานิพนธ์ – นวัตกรรมการออกแบบและการจัดการโรงแรมและอสังหาริมทรัพย์
      Type: Thesis
      Puangpech CHIEOWATTANAKUL; พวงเพชร เชี่ยววัฒนกุล; Attama Boonpalit; อัฏฐมา บุญปาลิต; Silpakorn University. Graduate School (Silpakorn University, 12/7/2019)
        The shop-house has been one of downtown Bangkok signature buildings since the first street in Bangkok, Charoen Krung, was built in 1864. Besides accommodating the proprietors, shop-houses located along the streets were ...
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      Innovative installable sculpture design and management to maximize the benefits in real estate decoration 

      Collection: Theses (Master's degree) - Design Innovation and Hotel and Real Estate Management / วิทยานิพนธ์ – นวัตกรรมการออกแบบและการจัดการโรงแรมและอสังหาริมทรัพย์
      Type: Thesis
      Puttipong PRASARNPHAN; พุฒิพงศ์ ประสานพรรณ์; ATTAMA BOONPALIT; อัฏฐมา บุญปาลิต; Silpakorn University. Graduate School (Silpakorn University, 2/1/2019)
      Decoration is one of the factors using to added value to real estate property and the art sculpture is a part of fine decoration. Art sculpture is not only enhancing the space atmosphere but also inspire emotion of art ...
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      JAPANESE ORGANIZATIONAL CULTURE RELATING TO THAI EMPLOYEES' ENGAGEMENT IN JAPANESE COMPANIES INTHE BANGKOK METROPORITAN REGION 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Ploy SUWANCHOMPOO; พลอย สุวรรณชมภู; Attama Boonpalit; อัฏฐมา บุญปาลิต; Silpakorn University. Management Sciences (Silpakorn University, 10/7/2020)
      This study aimed to examine if the differences in the demographic characteristics of Thai employees’ in Japanese companies in the Bangkok Metropolitan Region relevant to the differences in their organizational engagement ...
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      Local Life Style Strategic Marketing for Inbound Travel Agent in Bangkok 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Pispak SUPACHOKENIRUN; พิศพักตร์ ศุภโชคนิรันดร์; ATTAMA BOONPALIT; อัฏฐมา บุญปาลิต; Silpakorn University. Management Sciences (Silpakorn University, 2/1/2019)
      This research aimed to investigate international tourists’ behaviors towards Bangkok local lifestyle tourism and propose an appropriate strategy for travel agents in Bangkok providing the tourism program. Data was collected ...
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      Marketing Mix and Social Value Effecting Samut Songkhram Customers Behaviours in Using Coffeehouse Services   

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Angkhana YOTWIPAN; อังคะณา ยศวิปาน; Attama Boonpalit; อัฏฐมา บุญปาลิต; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      This study aimed to examine the priority level of customers using coffeehouse services toward marketing mix and social value and examine if the marketing mix and social value effect customers’ behavior in using Coffeehouse ...
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      Motivation and Tourism Elements Effecting Internet Tourism Information Seeking Behaviors of Tourists in Bangkok  

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Siriporn PONGLEE; ศิริภรณ์ พงศ์ลี้; Attama Boonpalit; อัฏฐมา บุญปาลิต; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      This study aimed to examine the motivation and components of tourism effecting Internet tourism information-seeking behavior of tourists in Bangkok. The sample was the Bangkok residents (n= 400) and stratified random ...
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      SAFETY CONDITIONS PROBLEM EFFECTING INTERNATIONAL TOURISTS VISITING BANGKOK IN PARTICIPATING IN TOURISM ACTIVITIES 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Siripha CHITPHONG; ศิริภา จิตผ่อง; Attama Boonpalit; อัฏฐมา บุญปาลิต; Silpakorn University. Management Sciences (Silpakorn University, 12/7/2019)
      The study of safety conditions problem effecting international tourists visiting Bangkok in participating in tourism activities aimed to examine safety conditions in Bangkok and if those safety conditions affected foreign ...
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      Service Design for MICE Unserved Needs in Chaengwattana Area A Case Study of STARRY Hotel 

      Collection: Theses (Master's degree) - Design Innovation and Hotel and Real Estate Management / วิทยานิพนธ์ – นวัตกรรมการออกแบบและการจัดการโรงแรมและอสังหาริมทรัพย์
      Type: Thesis
      Saranpat SUWANNAKUL; สรัลพัชร สุวรรณกุล; Attama Boonpalit; อัฏฐมา บุญปาลิต; Silpakorn University. Graduate School (Silpakorn University, 10/1/2018)
      Exhibitionat IMPACT MuangThongThani, ChaengwattanaArea is one of the MICE industries that is a stimulus to Thailand’s economy as a whole. There are a number of accommodations surrounding Muang Thong Thani that can serve ...
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      Service Quality and Customer's Loyalty Effecting Word of Mouth Communication in Chinese Banquet Business in Suphanburi Province 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Suriyon KARAWEK; สุริยน การะเวก; Attama Boonpalit; อัฏฐมา บุญปาลิต; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      The objective of this study was to investigate (1) The level of service quality, customer’s loyalty and word of mouth (2) Service quality influences customer’s loyalty (3) Customer’s loyalty influences word of mouth and ...
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      Service Quality Effecting Returning Guest Staying at 5 Stars Hotel in Bangkok 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Sopittha TEMRAT; โศภิษฐา เต็มรัตน์; ATTAMA BOONPALIT; อัฏฐมา บุญปาลิต; Silpakorn University. Management Sciences (Silpakorn University, 2/1/2019)
      This research aimed to investigate service factors effecting returning guests to five stars hotels in Bangkok. Data was collected using questionnaire to guests staying in five stars hotels in Bangkok (n=400) and in-depth ...
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      A Study of Needs Wants in Service Quality of Energy Drink 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Sarunya ARYUBKEN; ศรัญญา อายุบเคน; Attama Boonpalit; อัฏฐมา บุญปาลิต; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      This study aimed to investigate the needs in quality service of beverage manufacturing company and its service encounter problems in order to propose a guideline in service quality development. The key informants are ...
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      Successful Assurance Selling Strategy 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Rouengporn NUCHAROEN; เรืองพร หนูเจริญ; Attama Boonpalit; อัฏฐมา บุญปาลิต; Silpakorn University. Management Sciences (Silpakorn University, 10/7/2020)
      This study is a qualitative research that aimed to examine problems and obstacles in selling life insurance, successful selling strategies and propose appropriate strategy for life insurance selling. The key informants ...


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