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      THE GUIDELINE FOR PERCEIVED VALUE CREATION OF INNO - LIFE OTOP TOURISM IN KANCHANABURI PROVINCE 

      Collection: Theses (Master's degree) - Development Education / วิทยานิพนธ์ - พัฒนศึกษา
      Type: Thesis
      Kritsana NILRATSAMEE; กฤษณา นิลรัศมี; Nopporn Chantaranamchoo; นพพร จันทรนำชู; Silpakorn University. Education (Silpakorn University, 18/6/2021)
      This research aimed to 1) study the OTOP Inno - life OTOP tourism, integrated marketing communication level, and value perception level of Inno – life OTOP tourism in Kanchanaburi province, 2) study the factors of integrated ...


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